Post on 21-Jan-2018
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Rick JordanZappos, Head of Recruiting
Reimagining Your Employer Brand:
A Zappos Story
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Our Foundation
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Company & Culture Alignment
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We wanted a list of committable core
values that we were willing to hire and
fire on. If we weren’t willing to do that,
then they weren’t
really “values.”
-Tony Hsieh
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Zappos Core Values1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble
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Culture is Everyone’s Job
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Recruiting
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“Take a long time to hire and a short
time to fire. Most companies do it the
other way around.”
– Tony Hsieh, CEO | Zappos.com
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If you
get the culture right, everything else will naturally follow.
In order to get the
right culture,
you need the right people.
We believe:
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What are we looking for?
Technical Fit the skills
&
Cultural Fitvalue alignment
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“Embrace and drive change.”
– Zappos Core Value #2
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How can we focus on building
relationships with potential
Zapponians?
Let’s look for quality over quantity.(“No, thank you” letters are a bummer.)
How can we build a pipeline full of
engaged applicants?
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The Zappos InsiderProgram Launched
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• Get top consideration for openings as they
become available
• Be the first to know about job opportunities in
your desired job family
• Stay in-the-know about the latest news and
happenings
• Chat with the Zappos recruiting team
• Gain exclusive access to online & in-person
events with current Zappos employees
Insider Benefits
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Insider Events
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Connect
LIVE
With Other
Zapponians
& Recruiters
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Time to Evolve our Story
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Our
Commitments
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A Consistent Look, Feel & Tone
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Career Style Guide
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Job Ads
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Greeting Cards
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New Hire Gifts
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Career Fair Marketing
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A Little Zappos Fun
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THANK YOU!