Why  You  Should  Be  on  Reddit*  (like  WAMU  and  KBIA)  Chris  Chester,  WAMU  Sco1  Pham,  KBIA  Ki-­‐Min  Sung,  NPR  DS  

*Reddit  is  a  social  news  and  entertainment  site  where  users  submit  content  such  as  links  and  photos;  other  users  then  comment  and/or  vote  the  submission  up  or  down,  which  is  used  to  rank  the  post  on  the  site's  pages  and  front  page.  Reddit  is  made-­‐up  of  subreddits,  which  are  communi>es  of  interests  created  by  users.  Video  explainer  for  more  hBp://bit.ly/HzmxhL  

2  

Web  producer  WAMU  

Chris  Chester  

3  

Workflow  

4  

  Source    Foster  discussions  

  Forum  for  shareable  stories    Accounts  (personal  vs.  staKon)  

How  WAMU  uses  Reddit  

5  

WAMU    Reddit  

6  

7  

8  

9  

10  

Reddit    WAMU  

11  

12  

13  

Reddit    WAMU    Reddit  

14  

15  

16  

Reddit    WAMU    Reddit  

17  

  Don't  promote,  parKcipate.    Read  the  rules  of  the  sub-­‐reddit  you  post  in,  and  adhere  to  them.  

  Only  post  original  content.    Make  sure  to  acknowledge  Reddit  when  you  use  it  as  a  source.  

Chris  Chester’s  ReddiqueCe  Dps    

18  

ScoC  Pham  

Digital  Content  Director  KBIA  

19  

Workflow  

20  

  Source    Foster  discussions  

  Forum  for  shareable  stories    Accounts  (personal  vs.  staKon)  

How  KBIA  uses  Reddit  

21  

22  

Crowdsourced  topics  

23  

24  

25  

26  

27  

28  

29  

30  

  Respond  to  comments,  upvote,  and  support  the  content  you  like.    

  Write  your  posts  like  they're  your  best  headlines-­‐-­‐focus  on  the  most  exciKng  details.  

  Some  things  will  just  fall  flat.  Learn  from  it,  it's  not  a  big  deal.  

ScoC  Pham’s  ReddiqueCe  Dps  

31  

n.pr/9-­‐types  

32  

  @sco1pham    @chrisBchester  

  @callmeKi  

QuesDons?  

33  

  How  to  Make  'Serious'  Stories  Shareable  on  Social  Media    

Thursday,  November  14    

1:00-­‐2:00pm  ET    

Register  here:  h1ps://www3.gotomeeKng.com/register/122886246  

Next  week  from  NPR  DS  Editorial