Post on 24-Feb-2016
description
Social Media for Traffic + SEOHow to leverage the channels of social media marketing to earn direct traffic and higher search engine rankings
Rand Fishkin, SEOmoz CEO, March 2011
At SEOmoz, we make SOFTWARE!! We don’t offer any consulting.
Where Does Social Media Traffic Originate?
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.benphoster.com/facebook-user-growth-chart-2004-2010/
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.mediabistro.com/alltwitter/twitter-used-by-16-4m-us-internet-users-will-growth-to-27-7m-by-2013-stats_b3682
Q+A Sites
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.quora.com/How-many-people-use-Quora
Blogs
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www1.emarketer.com/Report.aspx?code=emarketer_2000570
Social News / Bookmarking
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.reddit.com/r/blog/comments/evmek/2010_we_hardly_knew_ye/
Is Social Traffic Worthwhile?
Direct Value of Visits
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.nytimes.com/2011/02/11/business/media/11search.html
Direct SEO Impact
http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article
Citations & References
http://www.seomoz.org/labs/blogscape
Citations almost always lead and
exceed straight links
2nd-Order Awareness Impact via Social Sources
http://www.seomoz.org/blog/i-disagree-with-fred-marketing-is-for-companies-that-have-great-products
How Can Social Sources Influence SEO?
Direct Effect for Twitter / Facebook
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.seomoz.org/blog/tweets-effect-rankings-unexpected-case-study
Possible Effects from LinkedIn / Google Buzz
http://searchengineland.com/how-to-use-linkedin-to-generate-business-44330
Influence the Influencers to Link + Share
http://news.ycombinator.com/
Create Direct Links in Social Profiles/Publishers
http://www.seomoz.org/blog/your-profile-just-got-a-whole-lot-snazzier
Clickstream Data
http://www.flickr.com/photos/dullhunk/3677405185/
Where to Participate on the Social Web
Social News Sites
http://www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed
Q+A Sites
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.readwriteweb.com/archives/question_and_answer_sites.php
Document Sharing Sites
http://scribd.com, http://docstoc.com and http://slideshare.net
Best Practices for Social Marketing
Start with Great Content People Will Want to Share
http://www.seomoz.org/dp/engineer-page
Use Sharing (and SEO) Friendly Formats
http://www.google.com/search?q=refer+an+engineer
Choose the Right Communities
http://careers.stackoverflow.com/jobs/10371/wanted-software-engineers-reward-12-000-seomoz
Create Robust Profiles
https://profiles.google.com/randfish/about
Be Consistent Across Mediums
Hot tip – search for other strong social participants in your industry to find profile opportunities
Contribute High Quality Content
http://www.quora.com/SEO/What-techniques-do-websites-use-to-game-the-Google-search-engine
Link Drop Authentically
http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers
Be Cautious With Anchor Text
http://www.nytimes.com/2011/02/11/business/media/11search.html
Create + Leverage Offline Relationships
http://www.flickr.com/photos/seomoz/sets/72157625661324746/
Examples of GreatSocial Media Marketing in Action
Virgin America
http://adage.com/article/digital/virgin-america-values-twitter-facebook-tv/148795/
Old Spice
http://mashable.com/2010/07/15/old-spice-social-media-campaign/
Oyster Hotels
http://www.oyster.com/hotels/photo-fakeouts/
Great Case Studies from Radian6
http://www.radian6.com/resources/library/category/case-studies/
Q+ARand Fishkin, CEO & Co-Founder, SEOmoz
• Twitter: @randfish
• Blog: www.seomoz.org/blog
• Email: rand@seomoz.org
You can now try SEOmoz PRO Free!http://www.seomoz.org/freetrial
Summary of This Presentation
Using Social Media to Drive Traffic + Search Rankings:
• The Source of Social Media’s Rise and Value
• How Social Media Can Add Value to a Company
• How Social Media Can Influence Search Engine Rankings
• Where + How to Participate in Social Media Marketing
• Examples of Great Social Campaigns