SEO for Recipe and Food Blogs - Rand Fishkin

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SEO for Recipe and Food Blogs : Content is King, but structure is Queen. In this session, Rand Fishkin, CEO & Founder of SEOmoz.org, will cover common search engine issues, how to make your blog more findable, and more!

Transcript of SEO for Recipe and Food Blogs - Rand Fishkin

  • 1.Food Blogs & SEO:Marketing Made DeliciousRand Fishkin, CEO, SEOmoz @randfish http://bit.ly/foodbloggerseo

2. Lets See Whats on the SEO Menu Today:I. Why Search Matters So MuchII.Making an SEO-Friendly SiteIII. Quick Setup Guide for BloggersIV.Choosing Keywords & Optimizing Your PagesV. Link Building Dos & DontsVI.10 Actionable Tips for Your BlogVII. Answers to Frequent Questions 3. The Growth of SearchNumber of Searches/Day on Google 3 Billion Searches/Day (announced Aug. 2012) 4. SEO vs. Paid Search Ads75%+ of all clicks go to organic results, not paid ads. 5. SEO vs. Paid Search Ads More than 50% of searchqueries have no paid ads at all. 6. Great SEO Builds On ItselfDone right, consistent, quality posts + solid SEO lead to a natural growth in referrals 7. Making Your Blog SEO-Friendly 8. Using Wordpress? Youre 80% There!(Wordpress) is a fantastic piece of software, it makes your site easilycrawlable by search engines, solves some 80-90% of mechanics ofSEO and is the first big step anyone can take towards creating apopular online business.Via: http://www.howtomakemyblog.com/seo/googles-matt-cutts-wordpress-the-best-blogging-platform-for-seo/ 9. Wordpress Users: Read This Guide!http://yoast.com/articles/wordpress-seo/ - I also recommend Joosts plugin Wordpress SEO 10. Other SEO-Friendly Platforms Include:http://drupal.org/, http://joomla.com and http://www.squarespace.com are all good choices if Wordpress isnt a match. 11. Less Ideal Platforms for SEOI wouldnt recommend these platforms as a first choice for SEO-friendly blogging, though some (likeTypePad and Expression Engine) can be customized with enough elbow grease. 12. Quick Setup Guide for Bloggers 13. Step 1: Google Webmaster Toolshttp://google.com/webmasters - can help you diagnose and repair issues w/ your site 14. Step 2: Feedburnerhttp://feedburner.com create RSS feeds and track your subscribers and clicks 15. Step 3: Google Analyticshttp://google.com/analytics - track how visitors get to you and what they do on your site 16. Step 4: Bit.ly to Track Sharinghttp://bit.ly great for determining which shares your fans/followers really enjoy 17. Optional: SEOmoz PROhttp://pro.seomoz.org good if youre hardcore into SEO, otherwise less ideal 18. Choosing Keywords &Optimizing Your Pages 19. Step 1: Go to Google AdWordshttp://adwords.google.com/select/KeywordToolExternal is nice & free! 20. Step 2: Use Exact Match Dont Use This Broad as Numbers are Way OffUse Exact - These are Much Better http://adwords.google.com/select/KeywordToolExternal is nice & free! 21. Step 3: Choose Keywords Wisely http://adwords.google.com/select/KeywordToolExternal is nice & free! 22. Step 4: Make Great Titles Using Your KeywordsNote the title doesnt have to just be keywords, and that you can combine terms, too! 23. Step 5: Employ Keywords Wisely in Your PostKeyword use in the first paragraph or two is smart, as is including a relevant picture or two 24. Choose Keywords that Arent Too Competitive Strong, popular sites w/ targetedtitles + content 25. Choose Keywords that Arent Too Competitive Weaker, lesserknown sites and non-targeted titles 26. Focus on the Long Tail & Chunky Middle First 27. A Few More General Keyword RulesA) Dont target more than 2 pgs on your site to a given keywordB) Never use a keyword in a post more than what feels naturalC) Not every post needs to be keyword targetedD) Choose keyword subjects that you have expertise in. Donttry to force a keyword+post combination that wont be quality.E) The better the post, the better your chances for ranking.SEO is less about the perfect formula and more about peopleloving & sharing your work. 28. Link Building Dos and Donts 29. Dont Fall for This Crap 30. Or This Other Crap 31. Or This Equally Terrible Crap 32. Or This Magnificently Scary Crap 33. Or This 34. Or This 35. Or This 36. Got it? Good! 37. Chart of Link Tactics & Relative Risk 38. What Elements Matter in a Link?URLRel=Nofollow (a tag that indicates search(the link target)engines shouldnt trust/count this link)

SEOmozs Website is a good resource for thoseseeking to learn more about search engineoptimization.

Surrounding TextAnchor text (may provide context on(tells the engine what the links relevance) this link is about) 39. Tactics to Earn Great Links Beginners Guide: Chapter 7 Growing Links & Popularity Link Building Blog Posts on SEOmoz Webinar on Link Building Strategies 101 Ways to Build Links from SEOBook Link Building Presentations on Slideshare The Science of Retweets from Dan Zarrella The Noob Guide to Link Building from Mike King 1000s of Link Building Tactics from the SEOmoz Blog 40. 10 Actionable Tips for Your Blog 41. #1: Be Willing to Fail for a Long Time Where Geraldine Started Her Blog 42. #1: Be Willing to Fail for a Long TimeWhere people usually give up. 43. #1: Be Willing to Fail for a Long Time 2.5 years in, she finally reaches 1000s of daily visits 44. The only thing that I see that is distinctlydifferent about me is that Im not afraid toDIE on a treadmill. You might have moretalent than me, you might be smarter thanme, but if we get on a treadmilltogether, there are two things: 1- Youregetting off first OR 2- Im gonna DIE. Itsreally that simple- Will Smith 45. #2: Blog Posts Can Be More than Text & Photos 46. #3: Dont Separate Into Multiple Sites or Subdomains http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites 47. #4: Experiment with Lots of Different NetworksUsers: 200mm 900mm 200mm 150mm 20mmUsers: 15mm30mm14mm15mm15mm 48. #5: Dont Just Aim for Rankings, Go for CTRWhich onewould you click? 49. #6: Use Google Reader to Find Other BlogsWhose Communities to Participate In http://www.google.com/reader/view/#directory-search/travel%20blog//0 50. #7: Use Followerwonk to Find Twitter Influencers http://followerwonk.com 51. #8: Use FindPeopleOnPlus for Google+ http://findpeopleonplus.com 52. #9: Your Followers Arent All Online at the Same Time. Share More than Once. Via http://followerwonk.com 53. #10: Use Rel=Author & Google+ to Get YourMugshot Next to Your Pages in SERPshttp://www.blindfiveyearold.com/how-to-implement-rel-author 54. Answers to Frequent Questions 55. What Was Googles Panda Update? Do I Need to Worry About That?Check out http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday for more on how Panda imapcted SEO and http://www.seomoz.org/blog/beat-google-panda fortips on how to beat it. 56. What About Penguin?http://www.seomoz.org/blog/penguins-pandas-and-panic-at-the-zoo 57. Should I Worry About Spam Comments? 58. Can Links from Low Quality Sites Hurt Me? http://www.seomoz.org/blog/what-if-my-competitors-point-spammy-links-to-my-site 59. What About Image Search SEO?http://www.seomoz.org/blog/image-seo-basics-whiteboard-friday 60. What About Local SEO? NormalAlgorithmMapsAlgorithmhttp://www.davidmihm.com/local-search-ranking-factors.shtml 61. What About Recipe SEO?Rich SnippetsSpecific Filtershttp://googlesystem.blogspot.com/2 011/02/google-recipe-search.html 62. Googles smart, but even theyf#$% up Really? 63. Thank you! Lets do some Q+A!Download this Webinar:http://bit.ly/foodbloggerseoContacting Me:@randfish or [email protected]