Ralf Schlozer - The Market for Digital Print Today

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© 2011 InfoTrends, Inc. www.infotrends.com

The Market for Digital Print Today

Digital Printing Forum Italy

Ralf SchlözerDirector On Demand Printing & Publishing Europe23.2.2011

2 © 2011 InfoTrends, Inc. www.infotrends.com

What is Driving Digital Print

•The Economy

•Choice in Devices

•What is next in Digital Print

3 © 2011 InfoTrends, Inc. www.infotrends.com

Effect of the Financial Crisis on PrintingProduction Index European Union (27 countries)

2005

2006

2007

2008

2009

2010

80

85

90

95

100

105

110

115

120

All Industry

Pro

du

ctio

n in

dex

(20

05=

100)

Update: Data until 11/2010

4 © 2011 InfoTrends, Inc. www.infotrends.com

Effect of the Financial Crisis on PrintingProduction Index European Union (27 countries)

2005

2006

2007

2008

2009

2010

80

85

90

95

100

105

110

115

120

All Industry

Paper & Paper products

Pro

du

ctio

n in

dex

(20

05=

100)

Update: Data until 11/2010

5 © 2011 InfoTrends, Inc. www.infotrends.com

Effect of the Financial Crisis on PrintingProduction Index European Union (27 countries)

2005

2006

2007

2008

2009

2010

80

85

90

95

100

105

110

115

120All Industry

Paper & Paper products

Printing and Related

Pro

du

ctio

n in

dex

(20

05=

100)

Update: Data until 11/2010

6 © 2011 InfoTrends, Inc. www.infotrends.com

Effect of the Financial Crisis on PrintingProduction Index Printing & Related IndustriesEuropean Union vs Italy

2005

2006

2007

2008

2009

2010

80

85

90

95

100

105

110

115

120

European Union

Pro

du

ctio

n in

dex

(20

05=

100)

3 Month moving averagesUpdate: Data until 11/2010

7 © 2011 InfoTrends, Inc. www.infotrends.com

Effect of the Financial Crisis on PrintingProduction Index Printing & Related IndustriesEuropean Union vs Italy

2005

2006

2007

2008

2009

2010

80

85

90

95

100

105

110

115

120

European Union

Italy

Pro

du

ctio

n in

dex

(20

05=

100)

3 Month moving averagesUpdate: Data until 11/2010

8 © 2011 InfoTrends, Inc. www.infotrends.com

The Financial Crisis

•There will be partial recovery on lost volumes only

However previous production levels will not be reached again

Electronic documents and electronic advertising competition will continue to take its toll

•The number of print service providers will decline

Number could almost halve over coming 10 years

Source: InfoTrends0

5,000

10,000

15,000

20,000

25,000

2010 2020

Pri

nti

ng

co

mp

an

ies

Ita

ly Other

Direct Mail

In-house print

Copy shops

Label & Packaging

Commerical Print

9 © 2011 InfoTrends, Inc. www.infotrends.com

The Financial Crisis

•There will be partial recovery on lost volumes only

However previous production levels will not be reached again

Electronic documents and electronic advertising competition will continue to take its toll

•The number of print service providers will decline

Number could almost halve over coming 10 years

•But not all print industry market segments will decline

•There is growth in applications & processes

10 © 2011 InfoTrends, Inc. www.infotrends.com

Who is going to be successful

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Digital Print as Production Tool

•Print is part a communication and production chain

•A need to optimise processesacross the whole chain

•Digital print generallyfits best with today'sbusiness processes

12 © 2011 InfoTrends, Inc. www.infotrends.com

Digital Print VolumesForecast Italy

• Financial crisis is also impacting digital print volumes

• Continuous growth in colour

• Unprofitable black & white volumes are disappearing

Bill

ion

Pag

es A

4

0

10

20

30

40

2008 2009 2010 2011 2012 2013 2014

Colour

Black & White

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Choosing the Right Digital Printer

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Choice in Digital Printing System

•Digital printing is still a relatively new technology

•Rapid progress in technologies and capabilities

•A very diverse market

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Types of Digital Printing Systems

High VolumeProduction

Light Production

Colour Black & White

Ultra High Volume

Production

Mid-Production

Entry LevelSystems

Great Variety of Systems(Segmented in Volume and Quality Ranges)

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Types of Digital Printing Systems

High VolumeProduction

Light Production

Colour Black & White

Ultra High Volume

Production

Mid-Production

Entry LevelSystems

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Types of Digital Printing SystemsInstalled base in Italy (MIF)

High VolumeProduction

Light Production

Colour Black & White

Ultra High Volume

Production

Mid-Production

Entry LevelSystems

Approx. 3500

Approx. 1200

< 500Approx. 35

Approx. 350

Approx. 600

Approx. 4500

Approx. 13.000

Systems installed iat professional print service providers

18 © 2011 InfoTrends, Inc. www.infotrends.com

Types of Digital Printing SystemsPlacement Trends

High VolumeProduction

Light Production

Colour Black & White

Ultra High Volume

Production

Mid-Production

Entry LevelSystems

Stable

Decline

DeclineHigh Growth

Growth

High Growth

Some Growth

Decline

19 © 2011 InfoTrends, Inc. www.infotrends.com

Digital Print Directions

•Monochrome

Print volumes are declining, but remain substantial

Shift in applications from transaction (billing) to publishing (books)

-Supported by higher volume printers in cut-sheet and continuous feed

-Wider web inkjet printers are opening more opportunities

-Overall few product introductions expected

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Digital Print Directions

•Colour

Mid volume printer will benefit from consolidation at the low end

- Successful small print service providers move up in productivity

- Continuous flow of product introductions

High Volume printers will remain leading in high quality applications

- Focus is on increasing quality and value added

Ultra-high volume printers show very high growth rates

- Slowly pushing up quality and paper choice

- For now mainly replacing digital black & white volume – in the future will more and more substitute offset

21 © 2011 InfoTrends, Inc. www.infotrends.com

Who is going to be successful

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Companies looking at the whole production & communication chain

Quoting for „ink on paper“ should not be a central part of your business anymore

Using the digital printer as an integrated tool in a full production process

24 © 2011 InfoTrends, Inc. www.infotrends.com

ralf_schlozer@infotrends.com