PRINT MEDIA- Yesterday, Today and Tomorrow.pptx

8/14/2019 PRINT MEDIA- Yesterday, Today and Tomorrow.pptx

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By: Rahma Siddiqui&

Shivani Agarwal


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IntroductionPrint media is related to all the printing types for

example newspapers, magazines, journals, etc.

The print media is an industry which gathers and

publishes news in the form of newspapers,

magazines and other printed publications.


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Print Media- Yesterday

The RomanActa Diurna, appearing around 59 B.C, is

the earliest recorded newspaper.

In 8th century in China, the first newspapers appearedas hand-written newsheets in Beijing.

Manuscript newssheets were being circulated inGerman cities by the late 15th century.


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Yesterday.

The first modern newspapers were products of westernEuropean countries.

Between 1890 to 1920, the period known as the golden

age of print media ,the media barons built hugepublishing empires.


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Yesterday..Print Media In India

The history of it started in 1780, with the publication

of the Bengal Gazette from Calcutta.James Augustus Hickey is considered as the "father of

Indian press.

The first newspaper in an Indian language was

the Samachar Darpanin Bengali. The first Hindi newspaper, the Oodunt

Marthandbegan in 1826.


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Print Media And Advertising Effects

Specific Audiences

Placement

Local Ads

Timeless

Branding


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Print Media Effectiveness Keepsake Memorabilia

Convenience

Clean Design

Variety

Reliability


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The Effects of Print Media on

Society Promoting Literacy

Informing Populations

Entertainment

Uniting Communities

Exploiting Wealth and Beauty

Promoting Unhealthy Lifestyles


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Emerging Trends New paradox - more outlets covering fewer stories.

Species most threatened - big-city metro paper.

Traditional media - moving toward technologicalinnovation.

The central economic question - how long it will takeonline journalism to become a major economic engine,and if it will ever be as big as print?


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The future of print and what it

means for brands

There will be no media consumption left in 10

years that is not delivered over an IP network.There will be no newspapers, no magazines that

are delivered in paper form. Everything gets

delivered in an electronic form.

- Steve Ballmer, Microsoft CEO


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Contemporary Changes

No future without a past

Growth through coexistence

Telecommunications growth triggers higherspending


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Problems.


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1. Print media is no longer seen as

essential


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2. Regional papers have particular

difficulties


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3. Word of Mouth and

Personalization


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So Whats the FUTURE!!!!


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Solution.

Hybrid World- Future of print is electronic

Build Deeper Relationships

Tap New Revenue Streams

Innovate with New Products and Pricing

Reinvent the Content Model


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Ultimately, the future is uncertain


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PRINT MEDIA- Yesterday, Today and Tomorrow.pptx

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