Ralf Schlozer - The Market for Digital Print Today
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© 2011 InfoTrends, Inc. www.infotrends.com The Market for Digital Print Today Digital Printing Forum Italy Ralf Schlözer Director On Demand Printing & Publishing Europe 23.2.2011
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Transcript of Ralf Schlozer - The Market for Digital Print Today
© 2011 InfoTrends, Inc. www.infotrends.com
The Market for Digital Print Today
Digital Printing Forum Italy
Ralf SchlözerDirector On Demand Printing & Publishing Europe23.2.2011
2 © 2011 InfoTrends, Inc. www.infotrends.com
What is Driving Digital Print
•The Economy
•Choice in Devices
•What is next in Digital Print
3 © 2011 InfoTrends, Inc. www.infotrends.com
Effect of the Financial Crisis on PrintingProduction Index European Union (27 countries)
2005
2006
2007
2008
2009
2010
80
85
90
95
100
105
110
115
120
All Industry
Pro
du
ctio
n in
dex
(20
05=
100)
Update: Data until 11/2010
4 © 2011 InfoTrends, Inc. www.infotrends.com
Effect of the Financial Crisis on PrintingProduction Index European Union (27 countries)
2005
2006
2007
2008
2009
2010
80
85
90
95
100
105
110
115
120
All Industry
Paper & Paper products
Pro
du
ctio
n in
dex
(20
05=
100)
Update: Data until 11/2010
5 © 2011 InfoTrends, Inc. www.infotrends.com
Effect of the Financial Crisis on PrintingProduction Index European Union (27 countries)
2005
2006
2007
2008
2009
2010
80
85
90
95
100
105
110
115
120All Industry
Paper & Paper products
Printing and Related
Pro
du
ctio
n in
dex
(20
05=
100)
Update: Data until 11/2010
6 © 2011 InfoTrends, Inc. www.infotrends.com
Effect of the Financial Crisis on PrintingProduction Index Printing & Related IndustriesEuropean Union vs Italy
2005
2006
2007
2008
2009
2010
80
85
90
95
100
105
110
115
120
European Union
Pro
du
ctio
n in
dex
(20
05=
100)
3 Month moving averagesUpdate: Data until 11/2010
7 © 2011 InfoTrends, Inc. www.infotrends.com
Effect of the Financial Crisis on PrintingProduction Index Printing & Related IndustriesEuropean Union vs Italy
2005
2006
2007
2008
2009
2010
80
85
90
95
100
105
110
115
120
European Union
Italy
Pro
du
ctio
n in
dex
(20
05=
100)
3 Month moving averagesUpdate: Data until 11/2010
8 © 2011 InfoTrends, Inc. www.infotrends.com
The Financial Crisis
•There will be partial recovery on lost volumes only
However previous production levels will not be reached again
Electronic documents and electronic advertising competition will continue to take its toll
•The number of print service providers will decline
Number could almost halve over coming 10 years
Source: InfoTrends0
5,000
10,000
15,000
20,000
25,000
2010 2020
Pri
nti
ng
co
mp
an
ies
Ita
ly Other
Direct Mail
In-house print
Copy shops
Label & Packaging
Commerical Print
9 © 2011 InfoTrends, Inc. www.infotrends.com
The Financial Crisis
•There will be partial recovery on lost volumes only
However previous production levels will not be reached again
Electronic documents and electronic advertising competition will continue to take its toll
•The number of print service providers will decline
Number could almost halve over coming 10 years
•But not all print industry market segments will decline
•There is growth in applications & processes
10 © 2011 InfoTrends, Inc. www.infotrends.com
Who is going to be successful
11 © 2011 InfoTrends, Inc. www.infotrends.com
Digital Print as Production Tool
•Print is part a communication and production chain
•A need to optimise processesacross the whole chain
•Digital print generallyfits best with today'sbusiness processes
12 © 2011 InfoTrends, Inc. www.infotrends.com
Digital Print VolumesForecast Italy
• Financial crisis is also impacting digital print volumes
• Continuous growth in colour
• Unprofitable black & white volumes are disappearing
Bill
ion
Pag
es A
4
0
10
20
30
40
2008 2009 2010 2011 2012 2013 2014
Colour
Black & White
13 © 2011 InfoTrends, Inc. www.infotrends.com
Choosing the Right Digital Printer
≠
14 © 2011 InfoTrends, Inc. www.infotrends.com
Choice in Digital Printing System
•Digital printing is still a relatively new technology
•Rapid progress in technologies and capabilities
•A very diverse market
15 © 2011 InfoTrends, Inc. www.infotrends.com
Types of Digital Printing Systems
High VolumeProduction
Light Production
Colour Black & White
Ultra High Volume
Production
Mid-Production
Entry LevelSystems
Great Variety of Systems(Segmented in Volume and Quality Ranges)
16 © 2011 InfoTrends, Inc. www.infotrends.com
Types of Digital Printing Systems
High VolumeProduction
Light Production
Colour Black & White
Ultra High Volume
Production
Mid-Production
Entry LevelSystems
17 © 2011 InfoTrends, Inc. www.infotrends.com
Types of Digital Printing SystemsInstalled base in Italy (MIF)
High VolumeProduction
Light Production
Colour Black & White
Ultra High Volume
Production
Mid-Production
Entry LevelSystems
Approx. 3500
Approx. 1200
< 500Approx. 35
Approx. 350
Approx. 600
Approx. 4500
Approx. 13.000
Systems installed iat professional print service providers
18 © 2011 InfoTrends, Inc. www.infotrends.com
Types of Digital Printing SystemsPlacement Trends
High VolumeProduction
Light Production
Colour Black & White
Ultra High Volume
Production
Mid-Production
Entry LevelSystems
Stable
Decline
DeclineHigh Growth
Growth
High Growth
Some Growth
Decline
19 © 2011 InfoTrends, Inc. www.infotrends.com
Digital Print Directions
•Monochrome
Print volumes are declining, but remain substantial
Shift in applications from transaction (billing) to publishing (books)
-Supported by higher volume printers in cut-sheet and continuous feed
-Wider web inkjet printers are opening more opportunities
-Overall few product introductions expected
20 © 2011 InfoTrends, Inc. www.infotrends.com
Digital Print Directions
•Colour
Mid volume printer will benefit from consolidation at the low end
- Successful small print service providers move up in productivity
- Continuous flow of product introductions
High Volume printers will remain leading in high quality applications
- Focus is on increasing quality and value added
Ultra-high volume printers show very high growth rates
- Slowly pushing up quality and paper choice
- For now mainly replacing digital black & white volume – in the future will more and more substitute offset
21 © 2011 InfoTrends, Inc. www.infotrends.com
Who is going to be successful
22 © 2011 InfoTrends, Inc. www.infotrends.com
Companies looking at the whole production & communication chain
Quoting for „ink on paper“ should not be a central part of your business anymore
Using the digital printer as an integrated tool in a full production process
23 © 2011 InfoTrends, Inc. www.infotrends.com
Moving Print from „spam on paper“ to value added communication form
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