The Purple Cow

Welcome to a scary, over-

supplied world…

“The Purple Cow”

Typical Ps of Marketing

And now new “P ”

The New P

The Dilemma

Available Choices

Available Time

Consumer

The Purple Cow CONCEPT

Safer to be Risky

Target a Niche

Differentiate

What’s in the box?

What is… REMARKABLE?

What is REMARKABLE about YOUR organization?

Ideas That Spread, Win

Excellent workforce

Business strategy

Exceptional. New. Interesting.

Worth noticing

Don’t Imitate - Innovate

Same is Lame.

• So Innovation starts with being different.

Being innovative takes courage

• Want proof? Here is some.

Being innovative is only limited by imagination.

Purple Cow Strategies

Hyper linked

Technology Savvy

Credible Less is more

Innovative

WOW factor

1. Is the Purple Cow concept is applicable to this part of the world or do you think that marketability is still to mature here?

Answer • Yes , it is applicable.

• It is not only pure marketing.

• Keep reinvesting continuously.

• Innovation and content.

• Example – Starbucks and Maxwell Coffee House.

2. How would brand building be different from building a ‘purple cow’?

• Positioning the product in the mind of customer.

• Examples – Nike, Google, Pepsi, DLF are all well recognized brands.

Purple Cow

• Involves greater degree of risks, testing the limits,originality.

• Examples – Jetblue Airways, Poland Spring,.

3. What would happen if you actually told the truth inside your company and to your customers?

•Initially there is a lot of apprehension.1

• Questions are asked about this new idea and approach.2

• Gradually, it is understood and adopted. 3

• It is important how it is communicated to both – company and customers.4

Today, Marketing is a whole new concept.

Build marketing into the product.

Everything revolves around product attributes.

Let the product do the talking and know your processes well !!!

4. What does the author mean when he says, "you've got a chance to reinvent who you are and what do you do!”

Examples

The products is the marketing

Google changed everything

AD Purchase

AD Purchase

BEFORE

NOW

Apple products

NOKIA 888

Palm Jumeirah

TATA Nano

The world's largest online B2B marketplace

Conclusion

Purple Cow is an incredibly powerful concept, highlighting the need to be

different, to be remarkable… in essence to incorporate a Purple Cow

into everything that we do.

Be Unique!