Purple Cow
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Transcript of Purple Cow
The Purple Cow
Welcome to a scary, over-
supplied world…
“The Purple Cow”
Typical Ps of Marketing
And now new “P ”
The New P
The Dilemma
Available Choices
Available Time
Consumer
The Purple Cow CONCEPT
Safer to be Risky
Target a Niche
Differentiate
What’s in the box?
What is… REMARKABLE?
What is REMARKABLE about YOUR organization?
Ideas That Spread, Win
Excellent workforce
Business strategy
Exceptional. New. Interesting.
Worth noticing
Don’t Imitate - Innovate
Same is Lame.
• So Innovation starts with being different.
Being innovative takes courage
• Want proof? Here is some.
Being innovative is only limited by imagination.
Purple Cow Strategies
Hyper linked
Technology Savvy
Credible Less is more
Innovative
WOW factor
1. Is the Purple Cow concept is applicable to this part of the world or do you think that marketability is still to mature here?
Answer • Yes , it is applicable.
• It is not only pure marketing.
• Keep reinvesting continuously.
• Innovation and content.
• Example – Starbucks and Maxwell Coffee House.
2. How would brand building be different from building a ‘purple cow’?
• Positioning the product in the mind of customer.
• Examples – Nike, Google, Pepsi, DLF are all well recognized brands.
Purple Cow
• Involves greater degree of risks, testing the limits,originality.
• Examples – Jetblue Airways, Poland Spring,.
3. What would happen if you actually told the truth inside your company and to your customers?
•Initially there is a lot of apprehension.1
• Questions are asked about this new idea and approach.2
• Gradually, it is understood and adopted. 3
• It is important how it is communicated to both – company and customers.4
Today, Marketing is a whole new concept.
Build marketing into the product.
Everything revolves around product attributes.
Let the product do the talking and know your processes well !!!
4. What does the author mean when he says, "you've got a chance to reinvent who you are and what do you do!”
Examples
The products is the marketing
Google changed everything
AD Purchase
AD Purchase
BEFORE
NOW
Apple products
NOKIA 888
Palm Jumeirah
TATA Nano
The world's largest online B2B marketplace
Conclusion
Purple Cow is an incredibly powerful concept, highlighting the need to be
different, to be remarkable… in essence to incorporate a Purple Cow
into everything that we do.
Be Unique!