Presentation Purple Cow
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Transcript of Presentation Purple Cow
![Page 1: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/1.jpg)
![Page 2: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/2.jpg)
Purple Cow
![Page 3: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/3.jpg)
![Page 4: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/4.jpg)
wat is een purple cow?
![Page 5: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/5.jpg)
mass-marketing
![Page 6: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/6.jpg)
oud vs new
![Page 7: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/7.jpg)
in de praktijk
![Page 8: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/8.jpg)
order.app?
![Page 9: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/9.jpg)
gevaren?
![Page 10: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/10.jpg)
eigen bevindingen
![Page 11: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/11.jpg)
conclusie
![Page 12: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/12.jpg)
![Page 13: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/13.jpg)
wat is een purple cow?
![Page 14: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/14.jpg)
wat is een purple cow?
![Page 15: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/15.jpg)
wat is een purple cow?
4PʼsPPPP
![Page 16: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/16.jpg)
wat is een purple cow?PP
PP
![Page 17: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/17.jpg)
wat is een purple cow?PP
PPlaats roduct
rijs romotie
![Page 18: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/18.jpg)
wat is een purple cow?PP
PPlaats roduct
rijs romotie
![Page 19: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/19.jpg)
wat is een purple cow?
![Page 20: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/20.jpg)
wat is een purple cow?
nieuwe consument
![Page 21: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/21.jpg)
wat is een purple cow?
nieuwe consument
belang van Purple Cow?
weinig tijd
veel (te veel) aanbodkritischer
![Page 22: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/22.jpg)
mass-marketing
![Page 23: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/23.jpg)
mass-marketing
![Page 24: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/24.jpg)
mass-marketing
= boring!
![Page 25: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/25.jpg)
mass-marketing
= boring!verzadigde markt
![Page 26: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/26.jpg)
mass-marketing
= boring!verzadigde markt
giga merken
![Page 27: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/27.jpg)
mass-marketing
= boring!verzadigde markt
giga merken
![Page 28: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/28.jpg)
mass-marketing
= boring!verzadigde markt
giga merken
![Page 29: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/29.jpg)
mass-marketing
= boring!verzadigde markt
giga merken
![Page 30: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/30.jpg)
mass-marketing
![Page 31: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/31.jpg)
mass-marketing
![Page 32: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/32.jpg)
oud vs new
![Page 33: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/33.jpg)
oud vs new
![Page 34: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/34.jpg)
oud vs new
![Page 35: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/35.jpg)
oud vs new
boodschap = verlorenmassa luistert niet
mass-marketing
![Page 36: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/36.jpg)
oud vs new
boodschap = verlorenmassa luistert niet
niche-marketingmass-marketing
![Page 37: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/37.jpg)
oud vs new
boodschap = verlorenmassa luistert niet
niche-marketingmass-marketing
sneezers
![Page 38: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/38.jpg)
hoe werkt het?
![Page 39: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/39.jpg)
hoe werkt het?
Purple cow =
![Page 40: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/40.jpg)
hoe werkt het?
Purple cow =
niet noodzakelijk voor
merkonderhoud
![Page 41: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/41.jpg)
hoe werkt het?
Purple cow =
niet noodzakelijk voor
merkonderhoudbijna noodzakelijk voor merkgroei
![Page 42: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/42.jpg)
in de praktijk
![Page 43: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/43.jpg)
in de praktijk
![Page 44: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/44.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules nowvery good is very bad
milking the cow
![Page 45: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/45.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules nowvery good is very bad
milking the cow
![Page 46: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/46.jpg)
in de praktijk
don̓ t be boring
safe is riskyotaku
design rules nowvery good is very bad
milking the cow
![Page 47: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/47.jpg)
in de praktijk
don̓ t be boring
safe is riskyotaku
design rules nowvery good is very bad
milking the cow
+ Cadillac CTS
![Page 48: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/48.jpg)
in de praktijk
don̓ t be boring
safe is riskyotaku
design rules nowvery good is very bad
milking the cow
- Buick
+ Cadillac CTS
![Page 49: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/49.jpg)
in de praktijk
don̓ t be boring
safe is riskyotaku
design rules nowvery good is very bad
milking the cow
- Buick
- drugstore.com
+ Cadillac CTS
![Page 50: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/50.jpg)
in de praktijk
don̓ t be boring
safe is riskyotaku
design rules nowvery good is very bad
milking the cow
Starbucks?
- Buick
- drugstore.com
+ Cadillac CTS
![Page 51: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/51.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules nowvery good is very bad
milking the cow
![Page 52: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/52.jpg)
in de praktijkdon̓ t be boring
safe is risky
otakudesign rules now
very good is very badmilking the cow
![Page 53: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/53.jpg)
in de praktijkdon̓ t be boring
safe is risky
otakudesign rules now
very good is very badmilking the cow
following the leader
![Page 54: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/54.jpg)
in de praktijkdon̓ t be boring
safe is risky
otakudesign rules now
very good is very badmilking the cow
following the leadervb: muziek industrie
![Page 55: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/55.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules nowvery good is very bad
milking the cow
![Page 56: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/56.jpg)
in de praktijkdon̓ t be boringsafe is risky
otaku
design rules nowvery good is very bad
milking the cow
![Page 57: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/57.jpg)
in de praktijkdon̓ t be boringsafe is risky
otaku
design rules nowvery good is very bad
milking the cow
niet zomaar een hobby
zeer gepassioneerd zijnovertuigen hun vrienden
starters van “worth of mouth”
te overtuigen !
![Page 58: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/58.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules nowvery good is very bad
milking the cow
![Page 59: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/59.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules nowvery good is very bad
milking the cow
![Page 60: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/60.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules nowvery good is very bad
milking the cowpurple cow = massa’s inkomsten
![Page 61: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/61.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules nowvery good is very bad
milking the cowpurple cow = massa’s inkomsten
nuttig investeren
![Page 62: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/62.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules nowvery good is very bad
milking the cowpurple cow = massa’s inkomsten
nuttig investeren
nieuwe purple cow??
![Page 63: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/63.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules nowvery good is very bad
milking the cow
![Page 64: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/64.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules now
very good is very badmilking the cow
![Page 65: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/65.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules now
very good is very badmilking the cow
logitech
design > producten
![Page 66: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/66.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules now
very good is very badmilking the cow
logitech
marketeers >=< ontwikkelaars
design > producten
![Page 67: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/67.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules now
very good is very badmilking the cow
logitech
marketeers >=< ontwikkelaars
goed product > goede marketing
design > producten
![Page 68: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/68.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules nowvery good is very bad
milking the cow
![Page 69: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/69.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules now
very good is very bad
milking the cow
![Page 70: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/70.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules now
very good is very bad
milking the cow
binnen de lijntjes kleuren ≠ remarkable
![Page 71: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/71.jpg)
in de praktijkdon̓ t be boringsafe is riskyotaku
design rules now
very good is very bad
milking the cow
binnen de lijntjes kleuren ≠ remarkable
vb: vliegtuigmaatschappij
op tijd = normaal
pannenkoeken = remarkable
![Page 72: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/72.jpg)
order.app?
![Page 73: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/73.jpg)
order.app?
![Page 74: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/74.jpg)
order.app?
![Page 75: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/75.jpg)
order.app?
2 nichemarkten, 2 pakketten
![Page 76: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/76.jpg)
otaku = aanwezig
![Page 77: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/77.jpg)
otaku = aanwezig
mobile
![Page 78: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/78.jpg)
otaku = aanwezig
mobile eten
![Page 79: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/79.jpg)
otaku = aanwezig
mobile eten
en...
![Page 80: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/80.jpg)
![Page 81: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/81.jpg)
remarkable product !
![Page 82: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/82.jpg)
gevaren?
![Page 83: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/83.jpg)
gevaren?
![Page 84: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/84.jpg)
gevaren?
vernieuwen = van levensbelang
![Page 85: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/85.jpg)
gevaren?
vernieuwen = van levensbelang
maar...
![Page 86: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/86.jpg)
gevaren?
vernieuwen = van levensbelang
![Page 87: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/87.jpg)
gevaren?
vernieuwen = van levensbelang
...giganten kopen op of kopiëren
![Page 88: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/88.jpg)
gevaren?
vernieuwen = van levensbelang
...giganten kopen op of kopiërenmeer middelenmeer manschappenmeer succes
![Page 89: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/89.jpg)
gevaren?
vernieuwen = van levensbelang
...giganten kopen op of kopiërenmeer middelenmeer manschappenmeer succes
hoewel...
![Page 90: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/90.jpg)
gevaren?
![Page 91: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/91.jpg)
gevaren?
eigen, persoonlijk karakter = remarkable !
![Page 92: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/92.jpg)
conclusie
![Page 93: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/93.jpg)
conclusie
![Page 94: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/94.jpg)
conclusie
purple cow van “The Purple cow”?
![Page 95: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/95.jpg)
conclusie
purple cow van “The Purple cow”?gericht op niche
![Page 96: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/96.jpg)
conclusie
purple cow van “The Purple cow”?gericht op niche
meer info = gratis
![Page 97: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/97.jpg)
conclusie
purple cow van “The Purple cow”?gericht op niche
meer info = gratis
niet remarkable
![Page 98: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/98.jpg)
conclusie
purple cow van “The Purple cow”?gericht op niche
meer info = gratis
niet remarkable “gratis” is remarkable op zich
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eigen bevindingen
![Page 100: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/100.jpg)
eigen bevindingen
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eigen bevindingenHans Michiel Laurens Nick
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eigen bevindingenHans Michiel Laurens Nick
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eigen bevindingenHans Michiel Laurens Nick
![Page 104: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/104.jpg)
eigen bevindingenHans Michiel Laurens Nick
![Page 105: Presentation Purple Cow](https://reader035.fdocuments.net/reader035/viewer/2022062401/58a8c47a1a28ab53138b510d/html5/thumbnails/105.jpg)
eigen bevindingenHans Michiel Laurens Nick
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nog vragen?
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Nobody laughs at old jokes any more.
Max Godin