Punk Rock Marketing

Post on 02-Nov-2014

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Allison Steele (@BunnyMcintosh) shows you how to separate yourself from the pack of social media hucksters.

Transcript of Punk Rock Marketing

PUNK ROCKMARKETING

from your friends at

(Yes, we understand the irony of a punk-rock power point. But it’s going to be good, we swear.)

There are 40K+ self-proclaimed social media experts and gurus on Twitter.

DON’T BE A HUCKSTER

Social Media Guru: 599 Digital marketing guru 124Social media expert 792 Digital marketing expert 366Social media ninja 74 Digital marketing ninja 45Social media rockstar 21 Digital marketing rockstar 15Social media rock star 56 Digital marketing rock star 7Social media star 300 Digital marketing star 57social media marketer New media marketing guru 60Marketing guru 1461 New media marketing ninja9Marketing expert 5739 New media expert 132Marketing ninja 394 New media marketing rock star 2Marketing rockstar 28 New media marketing rockstar 3Marketing rock star 113 New media marketing star 15Marketing star 786 Social media marketing expert 898Twitter Expert Social media marketing guru 348Viral marketer 735 Social media marketing ninja 50Viral marketing guru 6 Social media marketing rockstar 19Viral marketing expert 25 Social media marketing rock star 19Viral marketing ninja 1 Social media marketing star 74Viral marketing star 6 Digital media guru 135Internet marketing guru 464 Digital media expert 319Internet marketing expert 1183 Digital media ninja 40Internet marketing ninja 31 Digital media rockstar 14Internet marketing rockstar 24 Digital media rock star 9Internet marketing rock star 10 Digital media star 55Internet marketing star 62

At least one of them is in high school.

DON’T BE A HUCKSTER

DON’T BE A HUCKSTER

A solid business plan!

People aren’t obsessed with you.

STOP TELLING AND START SHOWING

SHARE WONDERFUL THINGS.People will care about what you share if… it’s entertaining.

SHARE WONDERFUL THINGSPeople will care about what you share if… it helps them solves a problem.

SHARE WONDERFUL THINGS.People will care about what you share if… it makes them feel cool.

WhySoSerious.com

SHARE WONDERFUL THINGS.People will care about what you share if… it makes them feel like they rule.

Wonderroot

SHARE WONDERFUL THINGS.People will care about what you share if… it’s useful.

Howstuffworks.com

SHARE WONDERFUL THINGS.People will care about what you share if… It’s beautiful

SHARE WONDERFUL THINGS.

“Every time you share something, ask ‘so what?’ If you can’t answer convincingly, reformulate and try again.”-@codehorror

DO provide customer serviceDO give sales informationDO SOMETHING ELSE.

Be punk rock. Don’t be intimidated by bigger organizations or better funded campaigns. Don’t be conservative and predictable.Don’t be afraid of the internet. Do cool things.

STOP BEING BORING AND PREDICTABLE.

YOUR MOM HATES DEAD SPACE 2

JAMES READY BLANK CAP RECALL

MASS EFFECT 3 ALLIANCE NEWS NETWORK

GOOGLE+: WILDERNESS DOWNTOWN

Think of every account like a potentially amazing mini-campaign.

Love your work and show it to the world because it is worth showing.

FIN!

STOP BEING BORING AND PREDICTABLE