Promote Your Program! California School Meals

Outreach ToolkitNutrition Services Division and

Cal-Pro-NET San Jose State UniversityMay 2014

Overview

• California School Meals Outreach Toolkit

It Only Takes Minutes to Market your Meals

Using the Outreach Toolkit to Create a Positive Image for Your School Nutrition Program

Objectives

• Acquaint you with the Outreach Toolkit Web page

• Learn about the resources available

• Develop an outreach plan of your own

How the Outreach Toolkit Can Help You

• The Toolkit was created to:

• Promote school nutrition programs

• Improve perception of school meals

• Increase participation

Developing YOUR Outreach Plan

Marketing Mix Review

• The 5 P’s of Marketing

• Product

• Price

• Place

• Promotion

• People

Developing YOUR Outreach Plan• Identify and Prioritize Needs

• Identify Target Audience

• Define Goals and Objectives

• Identify Outreach Strategies

• Implement your Plan

• Evaluate your Plan

Sample Marketing Plan –Salad Bar Promotion

Poll QuestionWhat marketing needs do you want to work on in SY 2014-15?

a) Increase participationb) Decrease food wastec) Increase salad bar participationd) Improve the image of school meals with parentse) Increase awareness of new regulations in a positive

mannerf) Increase student interest in mealsg) Other

Target Audience

Resources for Students

Resources for Food Service Staff

Resources for Parents

Resources for Teachers and Administrators

Resources for Community

Poll Question

Who is your target audience?

a) Studentsb) Food Service Staffc) Parentsd) Teachers/Administratione) Community at-large

Media Outreach

Menus & Cafeteria Promotions

News

•California News•Articles in the news that highlight

districts in our state

•New Resources•Additional helpful items that come

available

Best Practices

• Some of our Advisory Board Districts

•Alum Rock

• San Marcos

• Turlock

•Your Outreach Story

Other School Meal Outreach Web sites

Partnerships

Poll Question

Have you discovered resources on the Outreach Web page that will help you market your program?

a) Yesb) Noc) Don’t know

Get a jump on School Year 2014-15

Start now!

• Review the resources available on the Outreach Toolkit Web site

• Assess your needs and target audiences

• Develop your plan

• Roll out your plan with the start of school

California School Meals Outreach Toolkit on SJSU Web page at http://www.nufs.sjsu.edu/calpronet/outreach_tk.htm

Contact Information

• Linda Sweeney, MS, RD, SNS by phone at 408-924-3125 or e-mail at Linda.Sweeney@sjsu.edu

• Lisa Melhouse, RD by phone at 916-323-2488 or e-mail at lmelhouse@cde.ca.gov

Questions

Thank you !