Promote Your Program! California School Meals Outreach Toolkit Nutrition Services Division and...

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Promote Your Program! California School Meals Outreach Toolkit Nutrition Services Division and Cal-Pro-NET San Jose State University May 2014

Transcript of Promote Your Program! California School Meals Outreach Toolkit Nutrition Services Division and...

Page 1: Promote Your Program! California School Meals Outreach Toolkit Nutrition Services Division and Cal-Pro-NET San Jose State University May 2014.

Promote Your Program! California School Meals

Outreach ToolkitNutrition Services Division and

Cal-Pro-NET San Jose State UniversityMay 2014

Page 2: Promote Your Program! California School Meals Outreach Toolkit Nutrition Services Division and Cal-Pro-NET San Jose State University May 2014.

Overview

• California School Meals Outreach Toolkit

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It Only Takes Minutes to Market your Meals

Using the Outreach Toolkit to Create a Positive Image for Your School Nutrition Program

Page 4: Promote Your Program! California School Meals Outreach Toolkit Nutrition Services Division and Cal-Pro-NET San Jose State University May 2014.

Objectives

• Acquaint you with the Outreach Toolkit Web page

• Learn about the resources available

• Develop an outreach plan of your own

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How the Outreach Toolkit Can Help You

• The Toolkit was created to:

• Promote school nutrition programs

• Improve perception of school meals

• Increase participation

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Developing YOUR Outreach Plan

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Marketing Mix Review

• The 5 P’s of Marketing

• Product

• Price

• Place

• Promotion

• People

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Developing YOUR Outreach Plan• Identify and Prioritize Needs

• Identify Target Audience

• Define Goals and Objectives

• Identify Outreach Strategies

• Implement your Plan

• Evaluate your Plan

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Sample Marketing Plan –Salad Bar Promotion

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Poll QuestionWhat marketing needs do you want to work on in SY 2014-15?

a) Increase participationb) Decrease food wastec) Increase salad bar participationd) Improve the image of school meals with parentse) Increase awareness of new regulations in a positive

mannerf) Increase student interest in mealsg) Other

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Target Audience

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Resources for Students

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Resources for Food Service Staff

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Resources for Parents

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Resources for Teachers and Administrators

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Resources for Community

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Poll Question

Who is your target audience?

a) Studentsb) Food Service Staffc) Parentsd) Teachers/Administratione) Community at-large

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Media Outreach

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Menus & Cafeteria Promotions

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News

•California News•Articles in the news that highlight

districts in our state

•New Resources•Additional helpful items that come

available

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Best Practices

• Some of our Advisory Board Districts

•Alum Rock

• San Marcos

• Turlock

•Your Outreach Story

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Other School Meal Outreach Web sites

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Partnerships

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Poll Question

Have you discovered resources on the Outreach Web page that will help you market your program?

a) Yesb) Noc) Don’t know

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Get a jump on School Year 2014-15

Start now!

• Review the resources available on the Outreach Toolkit Web site

• Assess your needs and target audiences

• Develop your plan

• Roll out your plan with the start of school

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California School Meals Outreach Toolkit on SJSU Web page at http://www.nufs.sjsu.edu/calpronet/outreach_tk.htm

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Contact Information

• Linda Sweeney, MS, RD, SNS by phone at 408-924-3125 or e-mail at [email protected]

• Lisa Melhouse, RD by phone at 916-323-2488 or e-mail at [email protected]

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Questions

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Thank you !