Presented by –Anjishnu Chowdhury

Shayani SenguptaAnabil ChakrabortyPriyanka Bhowmick

PROJECT FOR FUNDAMENTALS OF RETAILING- BIG BAZAR (ECZZ)

TRADING AREA

Primary : HDIL Broadway Café coffee day, French Loaf, Tea Junction Axis Bank ATM Bidhannagar Municipality office Columbia Asia Hospital

Secondary : BSNL Telephone Exchange AMRI & Apollo Hospital Karunamoyee, Phoolbagan City center Sector - 5

Adjacent road : Chingrighata / Beleghata road Bidhannagar road FD block Labony via 13 no. water tank

Transport Communication : Auto from karunamoyee, PNB, Ultadanga, Beleghata Bus route – 32A, MW1, Rabindra sadan to New town

TRADING AREA (CONT..)

SITE CHARACTERISTICS

Address : IB 177 & 178 Sector – 3

Down Town Mall,

near Columbia Asia Hospital

Salt Lake City, Sech Bhawan

Kolkata – 700091

It’s a stand alone store in the whole locality with 22000 sq ft (approx) which caters the need of people living in nearby areas including residential complexes like Karunamoyee housing society, FD Block etc. Also consumers from renowned housing society (Labony Estate) comes here for shopping as its the only store which provides consumers with all the goods under one roof.

SITE MAP

Big bazaar is one of the biggest hyper market chain in India.

Unlike other Big bazaar stores in the city, EZCC Big bazaar is a self service outlet which primarily caters the sale of groceries, fmcg. It also offers clothing, foot wear & fmcd.

A large store with a wide range of goods.

It offers shoppers one stop shopping experience.

The idea behind this big box store is to provide consumers with all goods they require under one roof.

FORMAT CLASSIFICATION

Ground Floor Food Bazaar Staples, Pulses, Refrigerated products, Fruits & Vegetables, Chocolate & Candies, Sweet & Namkeen

1st Floor Food Bazaar Personal Care, Home Care, Ready to eat, Ready to cook

Home Needs Plastics, Crockery, Luggage, Utensils

Star & Sitara Saloon -

FLOOR DESCRIPTION

2nd Floor Ladies Fashion Ladies Ethnic, Sarees, T-shirts, Tops, Night wear & Inner wear, Fashion Jewellery, Watches & Sunglasses

Kids Fashion Boys wear, Girls wear, Accessories

Infants Apparels & Utilities

Home needs Home Fashion, Toys & Sports Goods, Stationery

3rd Floor Mens Fashion Jeans & T-shirts, Formal, Casual, Party & Ethnic wear, Accessories, Night wear, Foot wear

Live Food -

E-zone -

FLOOR DESCRIPTION (CONT..)

Category Brand

Staples and pulses •Rice (Kohinoor,Basmati,Rampal,Aizong,Dawat)•Atta ( Ashirwad , Shakti Bhog, Ganesh)•Organic (Golden harvest, Nature choice)

Refrigerated Products • Butter, cheese, corn, finger chips , curd, chicken & mutton balls, tin fish etc (Amul,Mc cain)

Fruits and vegetables General market

Chocolates & candies Nestle, Cadbury, lotte choco pie ,Temptation, Parle, Bournville, Parle kachcha mango packet

Sweets, wafers,Biscuits and namkeen

Haldiram,Bikaji,Mouchak,Lays,kurkure,Bingo,Good day,Orio,Bisk farm, Dukes, Britania

MERCHANDISE CATEGORIES (BRANDS)

Category Brand

Personal care •Hair oil- Keo karpin,Parachute•Olive oil- H&H, RS ,Borger ,Leonardo•Hair cream (Male)- Himalaya,Setwet•Fairness (Male)-Vaseline,Everyuth,Park Avenue•Fairness(Female)-Ponds,Nivea,Olay,Vivel,Lakme•Costmetics(Female)-Lotus,Lakme•Deo- Setwet,Park Avenue•Hair colour- Colourmate,Garnier•Toothpaste & Tooth brush -Colgate,Pepsodent•Soap- Dove,Lux,Lifebuoy•Mouthwash-Plax•Handwash-Dettol,Savlon•Anteseptic cream- Boroplus,Boroline

MERCHANDISE CATEGORIES (BRANDS)

Category

Brand

Home care •Toilet cleaner-Domex , Harpic•Utensils cleaner- Scotch Brite,Vim,Pril,Clean mate, Dettol,Safe wash•Detergents (cloth)-Rin,Surf exel,Tide,Ariel•Detergents (woolen)-Ezee,Genteel,Safewash•Floor cleaner-Lizol,Phenyl,Mr Muscle

Ready to cook •MTR upma, Soups (Maggie,Knor), Xing chow chow,Cuppamania, foodles,Yipee,Maggie noddles,Pasta•Cornflakes & Oats-Kellogs,Quackers

Food ingredients • Ketchup- Heinz,Maggie•Pickles- Mother,Mps•Spices- MDH,Everest,Sona•Cooking oil- Sundrop,Fortune,Dhara,Nutrella,Bullet,Saffola,Emami•Salt-Tata,Ashirwad

Beverages' (hot & cold) •Soft drinks- Pepsi,Coca cola , Maaza,Slice•Squash-Rasna shake up,Guruji kesar syrup,Rallis,Ganes,dabur squash,kissan•Tea-Taj Mahal,Korangani,Nestea,Lipton,Green Tea.•Coffee-Nescafe,Bru•Milk-Amul Taaza,Nestle milk•Energy drink-Redbull, Complan,Horlicks,Gatorade,Energy drink monster•Fruit juices-Real,Tropicana

MERCHANDISE CATEGORIES (BRANDS)

Category

Brand

Home needs •Plastics bottles- Pratap•Crockery- Upc, Borosil, Clay craft, La opala•Luggage- VIP, Sky bag, American Tourister•Utensils- ramson, spatula•Hotpot-cello,cosmos,asian•Cooker-Prestige

Home fashion •Bed sheets, Bed covers,Pillow & Cushion covers,Blankets & Quilts- Dreamline, Ladakh, Bombay dyeing, Eazy life, Paradise.

Toys and sports goods Giggles, Sam loco, NERF, Dimpy staff

Stationery Classmate, Korex, Stapler, Faber Castle

MERCHANDISE CATEGORIES (BRANDS)

Category Brand

Ladies Ethnic •Kurti - Dj & C, Sristi, Dream line, Rangrez, Karmic, Roots, Karnika.• Leggings – Shape in style, Shyla.

Ladies Sarees Kajol sarees

Ladies Casual Dj & C, Lee cooper

Ladies Night wear & Inner wear Shyla

Ladies Fashion Jewellery Jewelz, Ceylon, Estelle, Shyla.

Watches & Sun glasses •Watch- Timex, Sonata, Fast track. •Sun glass- Ronn, Fuel, Buzz,

MERCHANDISE CATEGORIES (BRANDS)

Category Brand

Boys wear (kids) Pink & blue, Ctee

Girls wear ( kids) Pink & blue

Accessories ( kids) Pink & blue

Apparels & Utilities ( infants) Pink & blue, Ctee

MERCHANDISE CATEGORIES (BRANDS)

Category Brand

Men's Casual •T-shirt – Dj & c, Spunk.• Jeans- Matrix, AFL, Lee cooper, Buffalo.

Men's Formal •Shirt – Studio nyx, Buffalo.• Pants – Knighthood

Men's Party & Ethnic wear Studio NYX, Satranj.

Men's Accessories & Night wear, Inner wear

•ONMX, AFL• Inner wear-VIP, Lee cooper

Men's Foot wear •Formal – Spunk.•Sports Shoe – Haute & Spicy , Spunk• Casual- Barcode.

MERCHANDISE CATEGORIES (BRANDS)

Section Brand

Live Food Wow Momo, Fresh for you, Pasta & Chat,Dosa.

E-Zone Panasonic, Philips, Koryo, LG, Samsung, Maharaja, Usha, HUL-Pure it.

MERCHANDISE CATEGORIES (BRANDS)

Geographic : Target Region : West Kolkata Areas : Residential & Commercial areas of salt lake

Demographic : Young working population Women folk & Home makers Young & growing population of nearby areas Higher & Upper Middle class people

Psychographic : Status conscious Price conscious

Behavioral : Quality conscious Weekly & monthly shoppers

TARGET CUSTOMER PROFILE

http://www.unitedworld.edu.in/

CampusAhmedabad Campus: Karnavati Knowledge Village, A/907,Uvarsad, S.G.Highway, Gandhinagar

Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata.

Reg. Office: 407, Zodiac Square, 4th Floor Opp. Gurudwara, S.G. Road, Bodakdev, Ahmedabad.