Big Bazaar Relationship Marketing Presentation

8/10/2019 Big Bazaar Relationship Marketing Presentation

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Relationship Marke

SUBM

ABH

AKAN

ANIM

AR!I

"HIR

%ARISA


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In&ia Three

Str*gg&ing )&ass' re%aining +o+*&ation o" India$

Cannot a5ord to ins+ire "or better &i/ing' a/e and-to-%o*t

e6isten)e$

Needs )annot be addressed b! )*rrent b*siness %ode&s

Te +otentia& )*sto%ers o" Big Bazaar are India One and IndiaT0o


4/18

KISH$RE BIYANI

A))ording to #isore Bi!ani' te big brain beind Big Bazaar'

+ri)e' 7*a&it! or ser/i)es are te on&! 0a! to retain )*sto%ers

in retai&$

Te re+eat )*sto%ers s+end %ore tan te a/erage )*sto%ersand need to be en)o*raged to )o%e ba)1$


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($RMATI$N

!UR!$SE:

I%+ro/ing Mar1eting Prod*)ti/it! 8 Mar1eting e2)ien)ies 9 %ar1eting e5e)ti

B! see1ing anda)ie/ing o+erationa&

goa&s s*) asstrea%&ining order

+ro)essing andin/entor! %anage%ent

et)$

Care"*&&! se&e)ting)*sto%ers "or teir

/ario*s +rogra%s' b!indi/id*a&izing and

+ersona&izing %ar1eto5erings to anti)i+ate

and ser/e te e%ergingneeds o" indi/id*a&)*sto%ers' B*i&ding

)*sto%er &o!a&t! and)o%%it%ent;

Partnering to enter ne0%ar1ets and de/e&o+

ne0 +rod*)ts'

%REATERMARKETIN%

E((I"IEN"IES)

ENHAN"EMARKETIN%

E((E"TI#ENESS


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PARTNERS

>*dg%ents o" teir senior %anagers and se&e)t oter +artners "ro% tosede%and to be se&e)ted$

On te oter and' tere is "or%a&ized +ro)esses o" se&e)ting re&ationa& +te *se o" e6tensi/e resear) and te e/a&*ation o" )osen )riteria$

Big bazaar be&ie/e teir re&ationsi+ 0it s*++&! +artners is one o" teir )assets$

Te! a/e a +rogra% SAMBANDH$

? Sambandh+rogra% ai%s to "oster an en/iron%ent )o%bining o*r strengts/a&*e "or o*r +artner s*++&iers and' in t*rn' n*rt*re %*t*a& gro0t$ Te! engab*siness +artners' @oint&! saring insigts' +ro%oting brands' )reating ne0 +ro*r )a+a)it! and de/e&o+ing ne0 %ar1ets$

tt+000$"*t*regro*+$inb*sinessesn*rt*ring-+artnersi+s$t%&
http://www.futuregroup.in/businesses/nurturing-partnerships.htmlhttp://www.futuregroup.in/businesses/nurturing-partnerships.html


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SUPPIER PARTNERS

SAMBANDH

PROGRAM Ai%s to "oster anen/iron%ent)o%bining o*rstrengts to )reatei%%ense /a&*e "oro*r +artner s*++&iers

and' in t*rn' n*rt*re%*t*a& gro0t$

BAN# PARTNERS

UCO Ban1 is te

ban1ing +artner "orMaarastra andMad!a Prades'Dena Ban1 "orG*@arat andRa@astan' andCor+oration Ban1 "or

#arnata1a$ Additiona& bene(ts

to )*sto%ers and)reate o++ort*nities"or ban1 +artners

SUPPO

PA=BA

&eadin&o!a&t! M*&ti+ its te

0i) %ar1eIndia +te ba+etro&ese)torBan1' Uni/erBoo1M

Ma1eM


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!R$%RAMS

Pa!ba)1 o!a&t! Progra%

T Progra%

Big Bazaar Pro(t C&*b

E6)ange o5er

?Sabse Sasta Din 4 dinF aro*nd t >an*ar! and ,4t A*g*st

ednesda! Bazaar- ?Ha"te #a Sabse Sasta DinF$

Mont&! Ba)at Bazaar


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!ER($RMAN"E

STRATEGIC GOA O*r strategi) ob@e)ti/e is to gro0 res+onsib&! 0i&eenan)ing te &i/e&ioods o" o*r +artners$

INANCIA GOA In)rease +ro(ts "or a&& te +artners 0itin te )ain$And in)rease /a&*e to te )*sto%ers b! o5ering +rod*)ts and ser/i)es a%ini%*% +ossib&e +ri)es$

MAR#ETING GOAS In)rease )*sto%er base' %aintain )*sto%ers and)on/ert te% to &o!a& )*sto%ers and (na&&! to brand ad/o)ates b!)atering to teir needs and b*i&ding %a6i%*% +ossib&e &e/e& o"satis"a)tion$


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Relationship *arketing

Relationship

Customers

Employees

FinancialInvestors

ChannelPartners


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"+sto*ers

BBPC PA=BAC# SCHEMES C&*b te reg*&ar and &o!a&

)*sto%ers togeter and di5erentiate te% "ro% oter non &o!a&

or non reg*&ar )*sto%ers o" BB$

Message board instead o" "eedba)1 "or%s$

Par1ing rede%+tion$

S+e)ia& re&ationsi+ is being %aintained b! te store sta5 0it +re%i*% a)*sto%ers$

SUS!E"T !R$S!E"T "UST$MER "SU!!$RT,!ARTNER BRAND AD#$"ATE

Tis gi/es te )*sto%ers a sense o" be&ongingness and s+e)ia& treat%ent

dri/en a)ross te )ain and (na&&! %o/ed to a)t as a BRAND AD


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EMPO=EES

EMPO=EE CARD EMPO=EE BENEITS

INCENTI


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CHANNE PARTNERS


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Net0a! Ho%e Prod*)ts' 0i) started as a s%a&& MCG trading )o%+an!

S)a&ed *+ its o+erations in JJ3 to )ater to *t*re Gro*+s re7*ire%e

Setted *+ a KJJ s7$ "t$ %an*"a)t*ring +&ant at Pa&gar' Maarastra$

Net0a! began %an*"a)t*ring o%e)are +rod*)ts &i1e toi&et )&eaners'

*tensi& )&eaners and and-0as at its +&ant *nder *t*re Gro*+s g*idto 7*a&it! and oter +rod*)t s+e)i()ations$

it tis asso)iation' Net0a!s t*rno/er sa0 e6+onentia& gro0t in @*Net0a! is no0 gro0ing at a bris1 +a)e o" 4J. in s!n) 0it *t*re Gro

Being +art o" te Sa%band +rogra% ga/e Po&!genta E&e)troni)s td$ L%a

#or!o +rod*)ts "or *s te )o*rage to e6+eri%ent 0it a ne0 )ategor! 1Te )o%+an! 0i&& soon be &a*n)ing %ore inno/ati/e +rod*)ts "or Indian


16/18

DIRECT MAR#ETING CHANNES

OO THEIR O=A CUSTOMERS THROUGH PHONE' EMAI TO MAINTAIN A ASTING REATIONSHIP$

TEI


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"$MMUNTITY BUILDIN%,DE#EL$!MENT A"TI#ITIES

Big Bazaar ad been a)ti/e&! in/o&/ed in te distrib*tion o" "ood +a)1ets d*r

Big Bazaar S*++orts a so)ia& )a*se b! t!ing *+ 0it te M*%bai Po&i)e to s+%essage "or *sage o" e&%ets

B&ood donation )a%+s

SOCIA MEDIA

Big Ba-aar taps so.ial to pro*ote latest .a*paign )

E6tended its +resen)es on digita& b! *sing so)ia& %edia +&at"or%s "o

Indias Most St!&is Ho%es )a%+aign$

?MA#ING INDIA BEAUTIU$F


18/18THAN# =OU

Big Bazaar Relationship Marketing Presentation

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Transcript of Big Bazaar Relationship Marketing Presentation