Presentation on Big Bazaar
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Transcript of Presentation on Big Bazaar
Presented by –Anjishnu Chowdhury
Shayani SenguptaAnabil ChakrabortyPriyanka Bhowmick
PROJECT FOR FUNDAMENTALS OF RETAILING- BIG BAZAR (ECZZ)
TRADING AREA
Primary : HDIL Broadway Café coffee day, French Loaf, Tea Junction Axis Bank ATM Bidhannagar Municipality office Columbia Asia Hospital
Secondary : BSNL Telephone Exchange AMRI & Apollo Hospital Karunamoyee, Phoolbagan City center Sector - 5
Adjacent road : Chingrighata / Beleghata road Bidhannagar road FD block Labony via 13 no. water tank
Transport Communication : Auto from karunamoyee, PNB, Ultadanga, Beleghata Bus route – 32A, MW1, Rabindra sadan to New town
TRADING AREA (CONT..)
SITE CHARACTERISTICS
Address : IB 177 & 178 Sector – 3
Down Town Mall,
near Columbia Asia Hospital
Salt Lake City, Sech Bhawan
Kolkata – 700091
It’s a stand alone store in the whole locality with 22000 sq ft (approx) which caters the need of people living in nearby areas including residential complexes like Karunamoyee housing society, FD Block etc. Also consumers from renowned housing society (Labony Estate) comes here for shopping as its the only store which provides consumers with all the goods under one roof.
SITE MAP
Big bazaar is one of the biggest hyper market chain in India.
Unlike other Big bazaar stores in the city, EZCC Big bazaar is a self service outlet which primarily caters the sale of groceries, fmcg. It also offers clothing, foot wear & fmcd.
A large store with a wide range of goods.
It offers shoppers one stop shopping experience.
The idea behind this big box store is to provide consumers with all goods they require under one roof.
FORMAT CLASSIFICATION
Ground Floor Food Bazaar Staples, Pulses, Refrigerated products, Fruits & Vegetables, Chocolate & Candies, Sweet & Namkeen
1st Floor Food Bazaar Personal Care, Home Care, Ready to eat, Ready to cook
Home Needs Plastics, Crockery, Luggage, Utensils
Star & Sitara Saloon -
FLOOR DESCRIPTION
2nd Floor Ladies Fashion Ladies Ethnic, Sarees, T-shirts, Tops, Night wear & Inner wear, Fashion Jewellery, Watches & Sunglasses
Kids Fashion Boys wear, Girls wear, Accessories
Infants Apparels & Utilities
Home needs Home Fashion, Toys & Sports Goods, Stationery
3rd Floor Mens Fashion Jeans & T-shirts, Formal, Casual, Party & Ethnic wear, Accessories, Night wear, Foot wear
Live Food -
E-zone -
FLOOR DESCRIPTION (CONT..)
Category Brand
Staples and pulses •Rice (Kohinoor,Basmati,Rampal,Aizong,Dawat)•Atta ( Ashirwad , Shakti Bhog, Ganesh)•Organic (Golden harvest, Nature choice)
Refrigerated Products • Butter, cheese, corn, finger chips , curd, chicken & mutton balls, tin fish etc (Amul,Mc cain)
Fruits and vegetables General market
Chocolates & candies Nestle, Cadbury, lotte choco pie ,Temptation, Parle, Bournville, Parle kachcha mango packet
Sweets, wafers,Biscuits and namkeen
Haldiram,Bikaji,Mouchak,Lays,kurkure,Bingo,Good day,Orio,Bisk farm, Dukes, Britania
MERCHANDISE CATEGORIES (BRANDS)
Category Brand
Personal care •Hair oil- Keo karpin,Parachute•Olive oil- H&H, RS ,Borger ,Leonardo•Hair cream (Male)- Himalaya,Setwet•Fairness (Male)-Vaseline,Everyuth,Park Avenue•Fairness(Female)-Ponds,Nivea,Olay,Vivel,Lakme•Costmetics(Female)-Lotus,Lakme•Deo- Setwet,Park Avenue•Hair colour- Colourmate,Garnier•Toothpaste & Tooth brush -Colgate,Pepsodent•Soap- Dove,Lux,Lifebuoy•Mouthwash-Plax•Handwash-Dettol,Savlon•Anteseptic cream- Boroplus,Boroline
MERCHANDISE CATEGORIES (BRANDS)
Category
Brand
Home care •Toilet cleaner-Domex , Harpic•Utensils cleaner- Scotch Brite,Vim,Pril,Clean mate, Dettol,Safe wash•Detergents (cloth)-Rin,Surf exel,Tide,Ariel•Detergents (woolen)-Ezee,Genteel,Safewash•Floor cleaner-Lizol,Phenyl,Mr Muscle
Ready to cook •MTR upma, Soups (Maggie,Knor), Xing chow chow,Cuppamania, foodles,Yipee,Maggie noddles,Pasta•Cornflakes & Oats-Kellogs,Quackers
Food ingredients • Ketchup- Heinz,Maggie•Pickles- Mother,Mps•Spices- MDH,Everest,Sona•Cooking oil- Sundrop,Fortune,Dhara,Nutrella,Bullet,Saffola,Emami•Salt-Tata,Ashirwad
Beverages' (hot & cold) •Soft drinks- Pepsi,Coca cola , Maaza,Slice•Squash-Rasna shake up,Guruji kesar syrup,Rallis,Ganes,dabur squash,kissan•Tea-Taj Mahal,Korangani,Nestea,Lipton,Green Tea.•Coffee-Nescafe,Bru•Milk-Amul Taaza,Nestle milk•Energy drink-Redbull, Complan,Horlicks,Gatorade,Energy drink monster•Fruit juices-Real,Tropicana
MERCHANDISE CATEGORIES (BRANDS)
Category
Brand
Home needs •Plastics bottles- Pratap•Crockery- Upc, Borosil, Clay craft, La opala•Luggage- VIP, Sky bag, American Tourister•Utensils- ramson, spatula•Hotpot-cello,cosmos,asian•Cooker-Prestige
Home fashion •Bed sheets, Bed covers,Pillow & Cushion covers,Blankets & Quilts- Dreamline, Ladakh, Bombay dyeing, Eazy life, Paradise.
Toys and sports goods Giggles, Sam loco, NERF, Dimpy staff
Stationery Classmate, Korex, Stapler, Faber Castle
MERCHANDISE CATEGORIES (BRANDS)
Category Brand
Ladies Ethnic •Kurti - Dj & C, Sristi, Dream line, Rangrez, Karmic, Roots, Karnika.• Leggings – Shape in style, Shyla.
Ladies Sarees Kajol sarees
Ladies Casual Dj & C, Lee cooper
Ladies Night wear & Inner wear Shyla
Ladies Fashion Jewellery Jewelz, Ceylon, Estelle, Shyla.
Watches & Sun glasses •Watch- Timex, Sonata, Fast track. •Sun glass- Ronn, Fuel, Buzz,
MERCHANDISE CATEGORIES (BRANDS)
Category Brand
Boys wear (kids) Pink & blue, Ctee
Girls wear ( kids) Pink & blue
Accessories ( kids) Pink & blue
Apparels & Utilities ( infants) Pink & blue, Ctee
MERCHANDISE CATEGORIES (BRANDS)
Category Brand
Men's Casual •T-shirt – Dj & c, Spunk.• Jeans- Matrix, AFL, Lee cooper, Buffalo.
Men's Formal •Shirt – Studio nyx, Buffalo.• Pants – Knighthood
Men's Party & Ethnic wear Studio NYX, Satranj.
Men's Accessories & Night wear, Inner wear
•ONMX, AFL• Inner wear-VIP, Lee cooper
Men's Foot wear •Formal – Spunk.•Sports Shoe – Haute & Spicy , Spunk• Casual- Barcode.
MERCHANDISE CATEGORIES (BRANDS)
Section Brand
Live Food Wow Momo, Fresh for you, Pasta & Chat,Dosa.
E-Zone Panasonic, Philips, Koryo, LG, Samsung, Maharaja, Usha, HUL-Pure it.
MERCHANDISE CATEGORIES (BRANDS)
Geographic : Target Region : West Kolkata Areas : Residential & Commercial areas of salt lake
Demographic : Young working population Women folk & Home makers Young & growing population of nearby areas Higher & Upper Middle class people
Psychographic : Status conscious Price conscious
Behavioral : Quality conscious Weekly & monthly shoppers
TARGET CUSTOMER PROFILE
http://www.unitedworld.edu.in/
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Kolkata Campus: Infinity Benchmark Tower 10th Floor, Plot - G1, Block - EP& GP, Sec - V, Salt Lake, Kolkata.
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