5 keys to build your Digital Business Platform”

How to meet the requirements of the Marketing Directors to integrate social engagement, content and e-

commerce in their multichannel/Omnichannel digital strategies

1) The World change2) The 3 C paradigm : Content, Commerce, Community3) 5 Key Elements for Successful Digital Transformation4) Conclusion

Digital Business Platform

BE AGILE : Digital World is going faster and faster…

SOCIAL NETWORKSMARTPHONE

TABLET

INTERNET

PAAS/SAAS

CONNECTED TV

RADIO

GAME CONSOLE

By PatrickSmithPhotography

CLOUD

SMART WATCH

GAMIFICATION

In 2020, 50 billionsOf connected devices

(Orange sources)

By PatrickSmithPhotography

The World change…

BE AGILE : We are in connected world…

BE MOBILE : Think Mobile First and build cross-canal experiences

Flickr : By heαrtbreaker

In 2014, most of Internet access come from Mobile devices

Great !I like that, I recommend you……

I like the FranceTV Tour de France Multi-cast

The support is bad !

Too bad ! .

Oh this product is fatastic !!. Woah !

The user is a “ConsumActor”

+1.7b people are using Social Network

BE SOCIAL : Users are your best brand Ambassadors !

Fantastic!

77%+ of the Web sites are not using Personalization !

BE UNIQUE : People want to be the “one” !

The Digital Business Engagement : What are the Marketing priorities ?

How we engage is crucial ! Emotion & Story Telling !

Source 2013 : Kanter Media

POEM : Forrester Research Model

User Generated

Content

SEO

Email

Analytics Marketing Automation

Personalization Multi-channel

Rich Media

CRM

CONTENT

COMMUNITY

COMMERCE

… so best digital experience combine content, community and Commerce...

Continuous DeliveryCloud

Digital Framework

Digital EngagementServices

Acquia, The Digital Business Platform

Dig

ital C

ust

om

er

succ

ess

YourOwn

New Digital Engagement

…5 keys for Digital

Tranformation

4 Key Points to succeed in

your

Digital Transformatio

n

5 Keys to build your Marketing Digital Platform

      #1 Functional i t ies and Agi l i ty

      #2 Flexibi l i ty for easy Integration

      #3 Performance

       #4 Mult i -channel & cross-channel &

Omnichannel

#5 Personal ized experiences

to industrialize the sites /

campaigns production with

keeping total creative freedom

BEST D IG ITAL EXPER IENCE START HERE

1# Functionalities and Agility

Solution to industrialize the production of your “Digital

vehicles?”

80% / 20%

Principle: Responding to the marketing challenges and needs....

Define and create

Deliver & deploy Experiences

Manage & maintain

... While meeting the IT challenges and needs !

Templates1 Select the site template

2 Select what features you want and configure

3 Add rich contents keepTotal creative

Objective: To enable marketing teams to quickly create digital experiences ...

http://www.[customdomain].com

…while retaining total creative freedom!

Manageme and control the digital experiences

300+

Warner Music Group artist websites, 3 site templates, total creative freedom

To build a rich and immersive experience integrating all

components of the WEM (Content / Commerce / Community) and

company back-office

# 2 Flexibility / Integration

BEST D IG ITAL EXPER IENCE START HERE

Building a Digital Business Platform in your business environnent

Acquia Digital Business Platform

Measure & report

Timex 2012These are our products !

Timex 2013This is your life.

24

Timex in 2012: “These are our products.”

25

Timex in 2013: “This is your life.”

Develop in a cloud environment to ensure the success of the rise

load

3# Performance

BEST D IG ITAL EXPER IENCE START HERE

Standardized platform for all brand sites NBC Entertainment and sport. 34M PVs 24 hours.

34M

Standardized platform for all brand sites NBC Entertainment and sport. 80M PVs 24 hours.

80M

460M

Hits to grammy.comon night of award show

Connect digital experiences to marketing tools and with all the channel… from

Web to Store to Digital in Store…

#4 Multi-channel / Cross-channel / Omnichannel

BEST D IG ITAL EXPER IENCE START HERE

Multi-channelCross-

channel

22 hospital campuses integrated into one digital platform

22 hospital campuses integrated into one digital platform

MOBILEFIRST

Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia

Each person is unique and want

to see what he would like to see !

BEST D IG ITAL EXPER IENCE START HERE

5# Personalized experiences

Better understand Marketers

Personalization

Analyse

Insight

Relevance

TruCentric proprietary and confidential40

Today’s Content Marketing Sites Are Not Personalized

1%

Personalized

Content personalization amplifies content marketing:

Increases Engagement

Increases Conversions

Static

TruCentric proprietary and confidential41

Acquia Lift + TruCentric Solve This Problem

After:

Before:

Personalized Offers

Personalized Recommendatio

ns

TruCentric proprietary and confidential42

Some Customer Results

Queen's Crossing Queen's Crossing

Powered by ACQUIA

Queen's Crossing Queen's Crossing

“8x increase in CTR’s”“4x increase in conversions”

Queen's Crossing Queen's Crossing

“10%-20% increase in page views”

4 Key Points to succeed in

your

Digital Transformatio

n

5 Keys to build your Marketing Digital Platform

      #1 Functional i t ies and Agi l i ty

      #2 Flexibi l i ty for easy Integration

      #3 Performance

       #4 Mult ichannel & cross-channel & Omni-

channel

#5 Personal ized experiences

TO CONCLUDE

… optimizing cost and time-to-market

Media Entertainment Public Sector Higher Ed

Some Customer references

High Tech Life Sciences Financial Services Others

Some Customer references