Post on 28-Nov-2014
description
PR Tips For Startup Businesses
01242 237633www.picpr.co.uk
01242 237633
Overview:
Develop a comprehensive budget-based approach to PR & Marketing.
Plan a direction and set out goals that reflect ambition, but remain realistic!
Strategies:
Contact photojournalists and professional writers to maximise press
coverage. Successful startups are popular news!
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Target Audiences:
Identify primary audience and concentrate marketing
in these areas.
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Key Target Media:
Research lifestyle and business print publications that would be interested in your startup. Radio talk shows and local media are a good place to start.
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Action Plan:
Always know who will do what, when, and where to get feedback. Consistently
monitor performance and gain an understanding on what works for you.
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01242 237633
Who…
Who are you trying to motivate or influence?
Is your product / service local, national, regional, or international?
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How…
How will you set your enterprise apart?
What distinctive personality traits will your enterprise offer?
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Identify…
Identify short & long-term PR goals. Establish these early so you can advance
your strategy.
Consider…
Consider contacting experienced professionals like ourselves to advise
on strategy and implement a dynamic PR strategy.
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01242 237633
Train…
Train the workforce to deliver consistent brand
messages.
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Use…
Use the tools at your disposal, especially those
that your audience uses too.
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Participate…
Attend industry trade shows, conventions and conferences,
getting your product in front of competitors as well as consumers.
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Stagger…
Bring every product to the market fresh and ready to stand on its own feet. This
will maximise exposure.
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Choose…
Choose product names that will be synonymous with
your brand. Creative titles do well!
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Remember…
• Set Clear Objectives• Target Suitable Media• Build Relationships• Stay Consistent
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GET IN TOUCH!
If your startup needs a hand with PR, we’re the people for
you. Give us a call today to discuss, or visit:
www.picpr.co.uk