Startup PR for Everyone at a Startup
-
Upload
margaux-viola -
Category
Technology
-
view
173 -
download
4
description
Transcript of Startup PR for Everyone at a Startup
Startup PRAnd what's in it for you.
You don't have to be in PR to get PR. !
You also don't have to be an extrovert.
Today's Menu• The World of PR
• Why you should care
• Know your audience
• Craft the pitch
• Resources
• Examples
The World of PR
• Meaningful events
• Press release
• Embargo
• Exclusive
Why you should care
• Coverage is important
• Leverage your work / passion
• Press release not required
• Reporters / Influencers = Humans
"The trickiest thing about publicity is that there’s never a guarantee. All you can do is
make sure that you’re always trying to provide something valuable to others and not
just yourself. !
If you do, you’ll find that PR will end up accomplishing exactly what you wanted it to." !- Jackie Lampugnano, Lightbank (Tech VC) Director of PR
Know your audience
• Who are you trying to reach?
• What publications give you access?
• Build your list
• Craft the pitch
“Most pitches I receive from newbie publicists and clueless startup founders are lengthy, full of jargon, and lacking a clear thesis about what the company
does and why I, or my readers, should care.”
!- Erica Swallow, Tech Journalist Forbes, Mashable, Huffington Post
Pitch Craft
• Tell it in plain English
• Keep it short -- Offer resources to dive deeper
• Do the work for them -- Be relevant
• Clear CTA
• Don't be selfish
ThingsWeStart Example from Customer Development Labs
Pitch Craft
• Tell it in plain English
• Keep it short -- Offer resources to dive deeper
• Do the work for them
• Clear CTA
• Don't be selfish
Resources• Copywriting 101
• HARO: Help A Reporter Out
• Brownstein & Egusa
• Top 100 Tech Blogs, Mobile Blogs, Reporters, etc.
• Old School PR - New School pricing
• Deconstructing PR From Former VentureBeat writer
• Customer Dev Labs: Step by step PR launch
Examples• Lifehacker
• Guy Kawasaki
• CoolTools
• Robert Scoble
• MakeUseOf
• Cool Mom Tech