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1Module und Variations_E

Modules and variations

New graphics guidelinesDesign proposals

Roland Berger

Hamburg, November 2001

2Module und Variations_E

Contents Page

A. Standard slides3

B. Lists (1) – Factors, no specific number7

C. Lists (2) – Factors, specific number13

D. Matrix – Factors, comparisons24

E. Process (1) – Factors, steps35

F. Process (2) – Factors, impact49

G. Process (3) – Factors, interlinked67

Annex: Nine key changes compared to the old standards73

3Module und Variations_E

A. Standard slides

4Module und Variations_E

Methodological competence

Key projects

Industry competence

Professional experience

Languages

Education

Consultant profile: [first name, last name]

xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx

Position: xxxxxxxxxxxxxxxxxxxxxxxx

• German• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx

Born: xxxx

• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Nationality: xxxxxxxxxxxxxxxxxxxxx

Updated: mm/year

5Module und Variations_E

Organizational chart

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Organizational chart (including headcount)

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7Module und Variations_E

B. Lists (1) – Factors, no specific number

8Module und Variations_E

Lists – horizontal (variations)

Heading• Details

Heading• Details

Heading• Details

Heading

• Details

Heading

• Details

Heading

• Details

Heading

• Details

Heading

• Details

Heading

• Details

Heading

• Details

Heading

• Details

Heading

• Details

1 2

3 4

9Module und Variations_E

Lists – vertical (variations)

… • … … • …

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10Module und Variations_E

Schedule

1 2 3 4 5 6 7 8 9 10 11 12Month 1 Month 2 Month 3

Activities

A.

B.

C.

1 2 3 4 5 6 7 8 9 10 11 12Month 1 Month 2 Month 3

Activities

A.

B.

C.

1 2

11Module und Variations_E

Sets of guidelines

2

3

4

5

Guidelines 1

Guidelines 2

Guidelines 3

Guidelines 4

Guidelines 5

Comments 1

Comments 2

Comments 3

Comments 4

Comments 5

1

12Module und Variations_E

13Module und Variations_E

C. Lists (2) – Factors, specific number

14Module und Variations_E

Pyramid (3 or 4 levels)

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Pyramid (5 levels/centered)

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3 factors (interwoven)

.... .... ....

1 2 3

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Common ground

18Module und Variations_E

4 factors (1)

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4 factors (2)

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4 factors (3)

1

2

3

4

Factor 1

Factor 2

Factor 3

Factor 4

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4 factors (3a – weighted)

2

3

4

Factor 1

Factor 2

Factor 3

Factor 4

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4 factors (3b – dynamic)

1

2

3

4

Factor 1Factor 2

Factor 3

Factor 4

Four dynamicfactors

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6 factors (variation)

24Module und Variations_E

D. Matrix – Factors, comparisons

25Module und Variations_E

Matrix/table (Horizontal/vertical comparison of data – variations)

1 2

3 4

26Module und Variations_E

Special types of matrix – opportunities/threats

• …

Opportunities

• …

Threats

• …

Opportunities

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Threats

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Opportunities

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Threats Opportunities Threats

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1 2

3 4

27Module und Variations_E

Special types of matrix – pros and cons

• … • … • … • …

• … • …

1 2

3

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Special types of matrix – controversy

1 2

3 4

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Special types of matrix – conflict/tension (1)

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Special types of matrix – conflict/tension (2)

31Module und Variations_E

Special types of matrix – bottom up/top down (1)

BOTTOM UP TOP DOWN

• ... • ...

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Special types of matrix – bottom up/top down (2)

• ... • ...

BOTTOM

UP

TOPDO

WN

1

2

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Special types of matrix – equilibrium

• … • …

34Module und Variations_E

Special types of matrix – imbalance

• …

• …

35Module und Variations_E

E. Process (1) – Factors, steps

36Module und Variations_E

Processes

1

2

3

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Process/phases

1 2 3 4 5

… … … … … Phase 1 Phase 2 Phase 3

• … • … • …

Phase 1 Phase 2 Phase 3

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Phase 1 Phase 2 Phase 3

• … • … • …

1 2

3 4

38Module und Variations_E

Cycles (1) (color presentation)

39Module und Variations_E

Cycles (2)

40Module und Variations_E

Spirals (orthogonal)

1 2

41Module und Variations_E

Hurdles

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Resistance/obstacles

1 2

5

7

3 4

6

43Module und Variations_E

Filters

1 2

4

5

3

6

44Module und Variations_E

Change of mindset/direction

1 2

3 4

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Nodes/interfaces

1

4

3

7

5

6

8

9

2

46Module und Variations_E

Pressure

1 2

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Increase/decrease

1 2 3 4 5 6 7 8

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Various types of brackets (to be used instead of block arrows)

1 2 3 4 5 6 7 8 9 10 11

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F. Process 2 – Factors, impact

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Consequences (1)

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Consequences (1a)

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Consequences (2)

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Consequences (3)

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Consequences (4)

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2

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Impact (3 factors)

QUALITY

TIME

COST

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Impact (4 and 6 factors)

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Impact (4 factors)

Factor 3

Factor 2

Factor 4

Factor 1

Generic description of the 4 factors

58Module und Variations_E

Impact (5 factors)

Factor 3

Factor 2

Factor 4

Factor 5

Generic description of the 5 factors

Factor 1

59Module und Variations_E

Impact (6 factors)

Factor 2Generic description of the 6 factors

Factor 3

Factor 1

Factor 5

Factor 4

Factor 6

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Impact (7 factors)

Factor 3

Generic description of the 7 factors

Factor 2

Factor 6

Factor 4Factor 5

Factor 7

Factor 1

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Impact (8 factors)

Factor 3

Generic description of the 8 factors

Factor 2

Factor 6

Factor 7

Factor 4Factor 5

Factor 1Factor 8

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6success factors

Impact and result (1)

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Impact and result (2)

5success factors

64Module und Variations_E

Vision

Vision

65Module und Variations_E

Action/reaction

… … … …

66Module und Variations_E

Value chain

CustomerSupplier

Development Production Sales Distribution

Company

67Module und Variations_E

G. Process 3 – Factors, interlinked

68Module und Variations_E

Action/reaction (1)

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Action/reaction (2) (transparent – color presentation)

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Interaction

1 2 3

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Jigsaw puzzle

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Spiral

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Annex: Nine key changes compared to the old standards

74Module und Variations_E

Do not use block arrows

Use variations instead

1 2 3 4 1 2 3 4

Backup BACKUP

Stufe 1 Stufe 2 Stufe 3

New Content design – Key changes regarding „lean, linear, literal"

…Do not use shading or borders

Instead, use unframed colored shapes in shades of key blue, for emphasis only

…Do not use ovals

Instead, use AutoShapes with corners completely rounded off

Do not use stickers with lines

Instead, use upper case stickers (13 point), (key blue shade 1), positioned in the header area

Do not put numbers in circles

Instead, put them in squares (key blue shade 1), white lettering, bold

If boxes are used,

75Module und Variations_E

There are obvious disadvantages to positioning text behind graphics

Do not position text behind graphics

Position text to the side of graphics instead

Arrow function can be switched on and off/ positioned to the side

Text is easy to read if not positioned behind graphics

Do not use speech bubbles

Instead, use AutoShapes/callouts/third row (you can use the arrow function!)

Do not use big multicolored cartoons/ Clip Art

Instead, use pictograms (if not available: convert Clip Art to linear monochrome versions)

Do not use miniature charts as navigators

Instead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point

4 1 2 3 4

New Content design – Key changes regarding „lean, linear, literal"