Post on 01-Dec-2014
description
Reality Agency“Where dreams become a
reality...”
MCM 454 – Final presentation
Lama Touckley @ 24043Lena Bashir @ 23869
Hayfa Hussain @ 23345
Pepsi - Cola
The Start of Pepsi•North Carolina in
1898•By Caleb Bradham
Cont..
Advertising Pepsi-Cola started as
“Exhilarating, Invigorating, Aids
Digestion”
Pepsi Today
•The world’s fourth largest food and beverage company
• Is a $29 billion company•More than 150,000 employees
Pepsi’s competition
•Coca Cola and it created the
“the cola wars” in the 1960’s
Plann
ing approaches for
Pepsi- Cola International
Campaigns
:
•Organization•Media strategy
•Cultural consideration•Promotional message
1- Organization• Pepsi uses centrally conceived campaigns•Hire local talents (Think locally, act globally) Ex: Sea of Stars movie
• Standardization and Customization•Historical coordination plan
Ex: Fadi Il Khatib
2- Media Strategy• Advertise through
Televisions Massive Billboards
• Sponsor events
Ex: Basketball tournaments
3- Cultural considerations
• Pepsi defeats the cultural barriers Ex: sell products in different
languages
• Researching a country’s characteristics Ex: surveys and interviews
• Adapt to changes of the culture Ex: inventing Diet Pepsi and Pepsi Max
4- Promotional message
• Regulations take place Ex: nudity is not accepted in the UAE.
•Message shows that Pepsi is reliable and would fulfill ones desires when thirsty
And our new ad is...
QUIZ TIME!!
What is the ingredients of Pepsi?
Mention any type of Organization that
Pepsi can follow.
What is the name of our Agency?
What is the rank of Pepsi in beverage and food industry?
Name any of the cultural aspects
that Pepsi considered.
What do you think Pepsi can do to
have more effective campaigns?
Thank you for listening and participating
Any Questions??