Presentation PBS – The first Five Years An operators Experience Darren Whyte - Kalari.
PBS Presentation - Final Presentation
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Transcript of PBS Presentation - Final Presentation
Meet Jane
Social Media: Simple Starters for PBS Stationsby Beth Kanter, Beth’s Blog
She’s worked in the field for a very longtime
And her tools have changed over the years
Why?
She understands the real truths ofraising money …..
Stories that tug at the heartstrings
Donor loyalty
Show me the money!
Who, Not What
Jane, we need asocial media
strategy and plan bythe end of the
week!
I need to dosome
research …
Futuredonors!
What are youworking on?
Flickr Facebook
Twitter!
That’s thedumbestthing I’veever heard
it ..
I need an easyway to get agrip on this!
Fast!
Stories that tug at the heart strings
1) I share my pics ->
-> with you --->
-->You share your pics ->
---> with him
Watercooler conversations(mediated by photos)
Source: Slideshare by Rashmi Sinha
Social Features
And it isn’t just about doggy photos
Social Networking
Social Networks: First Generation
1) I am linked to ->
-> to you
--->You are linked to her ->
-> to her…
Source: Slideshare by Rashmi Sinha
Now Iknowallthesepeople!
“Over 14,000 profile views in 3 weeks.500 NEW signups to email list from MySpace”
Social Networks, agood thing …
No time?
No time?
Dip in or Stay Hyper Connected
How Used?
I loveTwitter!
My Perspective
PresenceContent in
many places
RSSPowered
Fundraising
Sharing photos,bookmarks, videos,
and more
Conversations
network