PBS Presentation - Final Presentation

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Meet Jane Social Media: Simple Starters for PBS Stations by Beth Kanter, Beth’s Blog

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Transcript of PBS Presentation - Final Presentation

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Meet Jane

Social Media: Simple Starters for PBS Stationsby Beth Kanter, Beth’s Blog

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She’s worked in the field for a very longtime

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And her tools have changed over the years

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Why?

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She understands the real truths ofraising money …..

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Stories that tug at the heartstrings

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Donor loyalty

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Show me the money!

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Who, Not What

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Jane, we need asocial media

strategy and plan bythe end of the

week!

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I need to dosome

research …

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Futuredonors!

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What are youworking on?

Flickr Facebook

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Twitter!

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That’s thedumbestthing I’veever heard

it ..

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I need an easyway to get agrip on this!

Fast!

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Stories that tug at the heart strings

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1) I share my pics ->

-> with you --->

-->You share your pics ->

---> with him

Watercooler conversations(mediated by photos)

Source: Slideshare by Rashmi Sinha

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Social Features

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And it isn’t just about doggy photos

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Social Networking

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Social Networks: First Generation

1) I am linked to ->

-> to you

--->You are linked to her ->

-> to her…

Source: Slideshare by Rashmi Sinha

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Now Iknowallthesepeople!

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“Over 14,000 profile views in 3 weeks.500 NEW signups to email list from MySpace”

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Social Networks, agood thing …

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No time?

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No time?

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Dip in or Stay Hyper Connected

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How Used?

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I loveTwitter!

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My Perspective

PresenceContent in

many places

RSSPowered

Fundraising

Sharing photos,bookmarks, videos,

and more

Conversations

network