Reality Agency“Where dreams become a

reality...”

MCM 454 – Final presentation

Lama Touckley @ 24043Lena Bashir @ 23869

Hayfa Hussain @ 23345

Pepsi - Cola

The Start of Pepsi•North Carolina in

1898•By Caleb Bradham

Cont..

Advertising Pepsi-Cola started as

“Exhilarating, Invigorating, Aids

Digestion”

Pepsi Today

•The world’s fourth largest food and beverage company

• Is a $29 billion company•More than 150,000 employees

Pepsi’s competition

•Coca Cola and it created the

“the cola wars” in the 1960’s

Plann

ing approaches for

Pepsi- Cola International

Campaigns

:

•Organization•Media strategy

•Cultural consideration•Promotional message

1- Organization• Pepsi uses centrally conceived campaigns•Hire local talents (Think locally, act globally) Ex: Sea of Stars movie

• Standardization and Customization•Historical coordination plan

Ex: Fadi Il Khatib

2- Media Strategy• Advertise through

Televisions Massive Billboards

• Sponsor events

Ex: Basketball tournaments

3- Cultural considerations

• Pepsi defeats the cultural barriers Ex: sell products in different

languages

• Researching a country’s characteristics Ex: surveys and interviews

• Adapt to changes of the culture Ex: inventing Diet Pepsi and Pepsi Max

4- Promotional message

• Regulations take place Ex: nudity is not accepted in the UAE.

•Message shows that Pepsi is reliable and would fulfill ones desires when thirsty

And our new ad is...

QUIZ TIME!!

What is the ingredients of Pepsi?

Mention any type of Organization that

Pepsi can follow.

What is the name of our Agency?

What is the rank of Pepsi in beverage and food industry?

Name any of the cultural aspects

that Pepsi considered.

What do you think Pepsi can do to

have more effective campaigns?

Thank you for listening and participating

Any Questions??