AIM OF THE REPORT

LIMITATIONS

HISTORY

Mission & Vision

TARGET MARKET

TARGET MARKET

TARGET MARKET

Ex-port40%

Do-mes-

tic60%

Sales Percentage

TARGET MARKET

30%

70%

Tk. 7000 - Tk. 40000

Tk. 1100 - Tk. 7000

80%

15%

5%

Tk. 7000 - Tk.20000Tk. 20000 - Tk. 40000In excess of Tk. 40000

TARGET MARKET

2008 2009 2010 2011 201220500

21000

21500

22000

22500

23000

GROWTH

2008 2009 2010 2011 201220500

21000

21500

22000

22500

23000

SWOT ANALYSIS

STRENGTHS

THREATSOPPORTUNITIES

WEAKNESS

• First mover advantage• Goodwill• Market Knowledge• Durability

• X-inefficiency• Outdate Marketing Strategy• Poor Sales Display Centers

• Cheap Labor• Cheap Energy• Duty Free Access

• Cheap Imports• New Entrants

COMPETITION

Domestic

• Monno Ceramics• Shinepukur Ceramics• Bengal Fine Ceramics• FARR Ceramics

Foreign

• Chinese• Korean• Domestic

STRATEGY

Short Term

• Renovation• Billboards• Advertisements• Website design• Shelf Spaces• Commission• Collaboration with

Hatil

Long term

• Flagship Showroom• TVC (if applicable)• Custom Shop• Endorsement of

culinary experts

STRATEGY

STRATEGY

STRATEGY

Adding Value

• Packaging• Gifts

Subject to success

• Sponsoring art and craft competition

• Sponsor relevant programs

BUDGET

Billboards31%

Magazine Ads9%

Newspaper Ads22%

Exterior Renova-

tions18%

Value Added

Services4%

Shelf Space16%

BUDGET

2nd Quarter 4th Quarter 6th Quarter 8th Quarter75000000

80000000

85000000

90000000

95000000

100000000

105000000

Net Projected Sales

BUDGET

2nd Quarter 4th Quarter 6th Quarter 8th Quarter0

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

4500000

Expected Net Profit

CONTINGENCY

CONCLUSION : 4Ps

PRODUCT PRICE

PLACE PROMOTION