People's Ceramic Industries Final Presentation
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Transcript of People's Ceramic Industries Final Presentation
AIM OF THE REPORT
LIMITATIONS
HISTORY
Mission & Vision
TARGET MARKET
TARGET MARKET
TARGET MARKET
Ex-port40%
Do-mes-
tic60%
Sales Percentage
TARGET MARKET
30%
70%
Tk. 7000 - Tk. 40000
Tk. 1100 - Tk. 7000
80%
15%
5%
Tk. 7000 - Tk.20000Tk. 20000 - Tk. 40000In excess of Tk. 40000
TARGET MARKET
2008 2009 2010 2011 201220500
21000
21500
22000
22500
23000
GROWTH
2008 2009 2010 2011 201220500
21000
21500
22000
22500
23000
SWOT ANALYSIS
STRENGTHS
THREATSOPPORTUNITIES
WEAKNESS
• First mover advantage• Goodwill• Market Knowledge• Durability
• X-inefficiency• Outdate Marketing Strategy• Poor Sales Display Centers
• Cheap Labor• Cheap Energy• Duty Free Access
• Cheap Imports• New Entrants
COMPETITION
Domestic
• Monno Ceramics• Shinepukur Ceramics• Bengal Fine Ceramics• FARR Ceramics
Foreign
• Chinese• Korean• Domestic
STRATEGY
Short Term
• Renovation• Billboards• Advertisements• Website design• Shelf Spaces• Commission• Collaboration with
Hatil
Long term
• Flagship Showroom• TVC (if applicable)• Custom Shop• Endorsement of
culinary experts
STRATEGY
STRATEGY
STRATEGY
Adding Value
• Packaging• Gifts
Subject to success
• Sponsoring art and craft competition
• Sponsor relevant programs
BUDGET
Billboards31%
Magazine Ads9%
Newspaper Ads22%
Exterior Renova-
tions18%
Value Added
Services4%
Shelf Space16%
BUDGET
2nd Quarter 4th Quarter 6th Quarter 8th Quarter75000000
80000000
85000000
90000000
95000000
100000000
105000000
Net Projected Sales
BUDGET
2nd Quarter 4th Quarter 6th Quarter 8th Quarter0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
Expected Net Profit
CONTINGENCY
CONCLUSION : 4Ps
PRODUCT PRICE
PLACE PROMOTION