Backyard Revolution:Ideas and Inspiration for Building Local Support

Sam Davidson – CoolPeopleCare.org

Years it took to reach a market audience of 50 million:

Radio: 38 Years

TV: 13 Years

Internet: 4 Years

iPod: 3 Years

2 Years

Newspaper Readership

Newspaper Readership

96% of Generation Y belongs to a social network.

If Facebook were a country,

it would be the fifth largest in the world.

MySpace would be tenth.

Twitter would be 60th.

1 out of 8 couples

who married last

year met online.

1 in 6 college students takes at least one class online.

“We are the third place in the lives of millions of our customers. We are the coffee that brings

people together every day around the world to foster conversation and community.”

A revolution is a movementthat has become mainstream.

More peopledoing more thingsthat become a way of life.

To start arevolution,people must

believe the unbelievable,do the unimaginable,

andbe the impossible.

strangersfriendsdonorsloyal donors

advocates

People:

How wonderfulit is that nobody need wait

a single momentbefore beginning to

improvethe world.

-Anne Frank

Believe the unbelievable:

Believe the unbelievable:

Turn strangers into friends

In this life we cannot do great things.We can only do

smallwith

great love.things

-Mother Teresa

Do the unimaginable:

Do the unimaginable:

Turn friends into donors

Everyonecan be great

because anyonecanserve.

-Martin Luther King, Jr.

Be the impossible:

Be the impossible:

Turn donors into advocates

Monitor the conversation

Listen to the conversation

Participate in the conversation

Shape the conversation