How Are Audiences Changing

2016 Audience Development SpecialistsHow Are AudiencesCHANGING?

Shoshana FanizzaAudience Development Specialists

Welcome!

2016 Audience Development SpecialistsI. How is Boulder County Changing?

People QuickFactsBoulder County

Population, 2014 estimate313,333

Population, 2010 (April 1) estimates base294,571

Population, percent change - April 1, 2010 to July 1, 20146.4%

Population, 2010294,567

Persons under 5 years, percent, 20145.0%


Persons 65 years and over, percent, 201412.2%

Female persons, percent, 201449.8%

White alone, percent, 2014 (a)90.8%

Black or African American alone, percent, 2014 (a)1.1%

American Indian and Alaska Native alone, percent, 2014 (a)0.8%

Asian alone, percent, 2014 (a)4.5%

Native Hawaiian and Other Pacific Islander alone, percent, 2014 (a)0.1%

Two or More Races, percent, 20142.6%

Hispanic or Latino, percent, 2014 (b)13.8%

White alone, not Hispanic or Latino, percent, 201478.3%

People QuickFactsLongmont

Population, 2014 estimate90,237

Population, 2010 (April 1) estimates base86,303

Population, percent change - April 1, 2010 to July 1, 20144.6%

Population, 201086,270



Persons 65 years and over, percent, 201011.2%

Female persons, percent, 201050.7%

White alone, percent, 2010 (a)83.3%

Black or African American alone, percent, 2010 (a)0.9%

American Indian and Alaska Native alone, percent, 2010 (a)1.0%

Asian alone, percent, 2010 (a)3.2%

Native Hawaiian and Other Pacific Islander alone, percent, 2010 (a)0.1%

Two or More Races, percent, 20102.9%

Hispanic or Latino, percent, 2010 (b)24.6%

White alone, not Hispanic or Latino, percent, 201069.3%

https://issuu.com/commfound/docs/trends-2015_9bc47a2c4a15c6

Diversifying Your Boardworkshop 2013.

1 in 5 people are disabled

Since 2012, Nonwhite infants constitute the majority of children born in the U.S.

Same sex couples live in 93% of the counties in the U.S.

Around 2040, we will be a minority-majority looking at projections from our current statistics

63% of Latino Households make charitable donations

66% of African Americans donate to organizations and causes every year.

On average, Asian Americans give away a larger percentage of their income per year than whites

https://issuu.com/commfound/docs/trends-2015_9bc47a2c4a15c6

Quick Open Discussion I

In what other ways has our area changed?

How are these changes affecting our audiences?

2016 Audience Development SpecialistsII. Motivations and Barriers

https://www.arts.gov/sites/default/files/when-going-gets-tough-revised2.pdf

Quick Open Discussion II

What are the motivations for your audiences?

What are the barriers for your audiences?

How have these factors changed since the past 5 years and why?

2016 Audience Development SpecialistsIII. How Do Americans Participate in the Arts?

https://www.arts.gov/sites/default/files/2012-sppa-feb2015.pdf

Raffle Time!

2016 Audience Development SpecialistsIV. Other Factors to Consider

http://www.laplacacohen.com/culturetrack/















Anew reportfrom Pew: It turns out that one in five American adults access the internet primarily from their smartphones.






Workshop Activity

Break into groups of 10

Discuss how your audiences have changed and what changes you would like to see.

Are there common factors?

Choose one change (either already happened or what you want to see).

What solution(s) can you think of that would accommodate this change.

Choose a speaker and share 1 minute each
State common change and a solution.

Raffle Time!

Cheers to happy and loyal audiences,Shoshana

Shoshana FanizzaChief Audience Builder, ADS

www.buildmyaudience.com

Resources

Boulder County and Longmont Demographics: http://www.census.gov/

The Community Foundation. Boulder County Trends. Boulder: 2015.https://issuu.com/commfound/docs/trends-2015_9bc47a2c4a15c6

NEA. When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance. NEA Research Report #59. Washington, DC: NEA Office of Research & Analysis, January 2015. https://www.arts.gov/sites/default/files/when-going-gets-tough-revised2.pdf

NEA. A Decade of Arts Engagement: Findings From the Survey of Public Participation in the Arts, 2002-2012. NEA Research Report #58. Washington, DC: NEA Office of Research & Analysis, January 2015.https://www.arts.gov/sites/default/files/2012-sppa-feb2015.pdf

Pew Research Center. U.S. Smartphone Use in 2015. Washington, DC: Pew Research Center, April 2015.
http://www.pewinternet.org/files/2015/03/PI_Smartphones_0401151.pdf

Infographics: https://www.arts.gov/news/2015/surprising-findings-three-new-nea-reports-arts#sthash.x8OG1GnX.dpuf

Campbell Rinker. Culture Track '14. New York: LaPlaca Cohen, 2014. http://www.laplacacohen.com/culturetrack/

How Are Audiences Changing

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