Our Changing Media World - What It Means for Nonprofit Audiences

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Backyard Revolution: Ideas and Inspiration for Building Local Support Sam Davidson – CoolPeopleCare.org

description

This is a keynote presentation I gave last week in West Virginia to 100 nonprofit leaders. I examine the changing media landscape and how to reach different audiences with your message using social media.

Transcript of Our Changing Media World - What It Means for Nonprofit Audiences

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Backyard Revolution:Ideas and Inspiration for Building Local Support

Sam Davidson – CoolPeopleCare.org

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Years it took to reach a market audience of 50 million:

Radio: 38 Years

TV: 13 Years

Internet: 4 Years

iPod: 3 Years

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2 Years

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Newspaper Readership

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Newspaper Readership

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96% of Generation Y belongs to a social network.

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If Facebook were a country,

it would be the fifth largest in the world.

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MySpace would be tenth.

Twitter would be 60th.

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1 out of 8 couples

who married last

year met online.

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1 in 6 college students takes at least one class online.

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“We are the third place in the lives of millions of our customers. We are the coffee that brings

people together every day around the world to foster conversation and community.”

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A revolution is a movementthat has become mainstream.

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More peopledoing more thingsthat become a way of life.

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To start arevolution,people must

believe the unbelievable,do the unimaginable,

andbe the impossible.

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strangersfriendsdonorsloyal donors

advocates

People:

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How wonderfulit is that nobody need wait

a single momentbefore beginning to

improvethe world.

-Anne Frank

Believe the unbelievable:

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Believe the unbelievable:

Turn strangers into friends

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In this life we cannot do great things.We can only do

smallwith

great love.things

-Mother Teresa

Do the unimaginable:

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Do the unimaginable:

Turn friends into donors

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Everyonecan be great

because anyonecanserve.

-Martin Luther King, Jr.

Be the impossible:

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Be the impossible:

Turn donors into advocates

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Monitor the conversation

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Listen to the conversation

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Participate in the conversation

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Shape the conversation

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