Online Marketing:A Tactical Guide Pt. I

Thomas McClintock, COONSI Partners

Goal: Parents through the door

4 Problems to Solve

Traffic Compelling Content

Calls to Action

Mobile

1 2 3 4

Traffic Target your content to an

audience likely to share

Participate in the communities where your audience already gathers

Make your site’s content SEO-friendly

Traffic Use Twitter, Facebook, LinkedIn,

YouTube, Pinterest, etc. to share your posts and find new connections

Monitor your traffic and pay attention to the results

Add graphics, photos and illustrations

Traffic Incorporate great design into your

site

Enable subscriptions via feed + email

Survey your readers

Add value

About the Conference

For information about the 2012 Adventist Education Teachers’ Convention, August 5-8,

2012 at the Gaylord Opryland Resort and Convention Center, Nashville, Tennessee, visit:

http://www.nadk12teachersconvention.org