Online Marketing: A Tactical Guide Pt. I
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Transcript of Online Marketing: A Tactical Guide Pt. I
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Online Marketing:A Tactical Guide Pt. I
Thomas McClintock, COONSI Partners
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Goal: Parents through the door
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4 Problems to Solve
Traffic Compelling Content
Calls to Action
Mobile
1 2 3 4
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Traffic Target your content to an
audience likely to share
Participate in the communities where your audience already gathers
Make your site’s content SEO-friendly
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Traffic Use Twitter, Facebook, LinkedIn,
YouTube, Pinterest, etc. to share your posts and find new connections
Monitor your traffic and pay attention to the results
Add graphics, photos and illustrations
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Traffic Incorporate great design into your
site
Enable subscriptions via feed + email
Survey your readers
Add value
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About the Conference
For information about the 2012 Adventist Education Teachers’ Convention, August 5-8,
2012 at the Gaylord Opryland Resort and Convention Center, Nashville, Tennessee, visit:
http://www.nadk12teachersconvention.org