How the right recruitment can make MROCs immensely more valuable

ONLINE COMMUNITIES OR TOTAL STRANGERS?

Digital Age Research5 years of building MROC’sPopulated 600 + panels and communities

Zenith Digital Network (Kenz Now)The world’s first survey and affiliate network focused on Ethnic minorities

(Podcaster, film critic, father, amateur chef and even more amateur guitarist)

15+ YEARS EXPERIENCEIN MROC’S AND PANELS

ONLY AS VALUABLE AS PEOPLE

5% OF ALL MARKET RESEARCH SPEND = MROC

70% ARE USING OR CONSIDERING USING MROC

Q3- Q 4 Grit Report 2016Esomar Report

SOURCE

Q3- Q 4 Grit Report 2016SOURCE

EXPECTATIONVSREALITY

DO YOU HAVE A COMMUNITY OR AN ACCESS PANEL?

RESPONSE RATESAKA THE ELEPHANTIN THE ROOM

WHAT ARE THE CHALLENGES?

• Case Study 1

THE HOUSE ALWAYS WINS

• Case Study 2

IF YOU PAY PEANUTS…

• Case Study 3

“I’M OVER IT”

3 THINGS TO WATCH OUT FOR IN RECRUITMENT FOR COMMUNITIES

COMMUNITIES NEEDS NURTURING

COMMUNITIES SHOULD BE DIVERSE

COMMUNITIES ARE NOT COMMODITIES

THANK YOU!

@DigitalAgeResLinkedInAsim.burney@digitalageresearch.com

Come and say hi!

#PEOPLEINCOMMUNITIESMATTER