ONLINE COMMUNITIES OR TOTAL...
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How the right recruitment can make MROCs immensely more valuable ONLINE COMMUNITIES OR TOTAL STRANGERS?
Transcript of ONLINE COMMUNITIES OR TOTAL...
How the right recruitment can make MROCs immensely more valuable
ONLINE COMMUNITIES OR TOTAL STRANGERS?
Digital Age Research5 years of building MROC’sPopulated 600 + panels and communities
Zenith Digital Network (Kenz Now)The world’s first survey and affiliate network focused on Ethnic minorities
(Podcaster, film critic, father, amateur chef and even more amateur guitarist)
15+ YEARS EXPERIENCEIN MROC’S AND PANELS
ONLY AS VALUABLE AS PEOPLE
5% OF ALL MARKET RESEARCH SPEND = MROC
70% ARE USING OR CONSIDERING USING MROC
Q3- Q 4 Grit Report 2016Esomar Report
SOURCE
Q3- Q 4 Grit Report 2016SOURCE
EXPECTATIONVSREALITY
DO YOU HAVE A COMMUNITY OR AN ACCESS PANEL?
RESPONSE RATESAKA THE ELEPHANTIN THE ROOM
WHAT ARE THE CHALLENGES?
• Case Study 1
THE HOUSE ALWAYS WINS
• Case Study 2
IF YOU PAY PEANUTS…
• Case Study 3
“I’M OVER IT”
3 THINGS TO WATCH OUT FOR IN RECRUITMENT FOR COMMUNITIES
COMMUNITIES NEEDS NURTURING
COMMUNITIES SHOULD BE DIVERSE
COMMUNITIES ARE NOT COMMODITIES
