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COLLABORATIVECONSUMPTION:

BUILDING TRUST

BETWEENSTRANGERS

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Successful Collaborat

Consumption platformdepend on the power

social, mobile and locabased technologies

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TECHNOLOGY ENAB

TRUST TO FORM

BETWEEN STRANGOVER THE VIRTUALREAL WORLD FENC

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HOW CAN YOU

BUILD A SYSTE

THAT NURTURETRUST?

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HERE ARE FIVE KE

MECHANISMS

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5 KEY TRUST MECHANISM

PERSONAL PROFILES

DEGREES OF SEPARATION

PEER REVIEWS & RATINGS

OFFICIAL VERIFICATION

1

2

3

4

HIGH-TOUCH: IN-PERSON SCREENING5

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PERSONAL PROFILES

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OFFICIAL VERIFICATION

ExampleA platforexercise

Incorposafety the des

procestrusted

membe

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Example: AirbnbPeer to peermarketplace for uniquespaces

Plug in to existingonline social

graphs to illustratedegrees ofseparationbetween members

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RATINGS AND REVIEWS

Example: thredUPchildrens clothing swap

marketplace

Give members

opportunities towrite peer reviews,ratings andrecommendations tobuild authenticity in

the system

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HIGH-TOUCH: IN-PERSON SCRE

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FOR MORE INFORMAAND RESOURCES