New Action Coalition Orientation

March 5, 2012

Dr. Susan Hassmiller

Susan Hassmiller, PhD, RN, FAANSenior Advisor for Nursing, RobertWood Johnson Foundation & Director, Future of Nursing: Campaign for Action

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During Today’s Webinar

1. Expectations/AC Agreement2. Overview of Technical Assistance3. Introduction to Campaign Communications –Tools and

Resources 4. State Visit Planning 5. Brief Q & A

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Campaign Vision

All Americans have access to high-quality, patient-centered care in a health care system where nurses contribute as

essential partners in achieving success.

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Campaign for Action Pillars

Advancing Education Transformation

Removing Barriers to Practice and Care

Nursing Leadership

Interprofessional Collaboration

DATA

Diversity

Campaign for Action State Involvement

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• 12 New Action Coalitions joining 36 existing Action Coalitions:

o Alabama

o Arizona

o Connecticut

o Iowa

o Maine

o Nevada

o New Hampshire

o North Dakota

o Oklahoma

o South Dakota

o Tennessee

o Vermont

Congratulations

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Dr. Susan Reinhard

Susan Reinhard, PhD, RN, FAANSenior Vice President & Director, AARP Public Policy Institute; Chief Strategist, Center to Champion Nursing in America

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Expectations

• AC Agreement– Promotion– Branding– Lobbying; political campaign intervention– Reporting

• Sign and Return by Tomorrow, March 6th

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Action Coalition Activities

• Work to advance key IOM report recommendations, by: – Identifying and setting goals

– Forming, mobilizing, and convening diverse stakeholders

– Educating policymakers and other decision-makers;

– Reaching out to philanthropies/funders to seek financial support

– Gaining visibility for your work and the Campaign for Action through the media and other outlets

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Technical Assistance

• Tailored technical assistance program to provide Action Coalitions with expertise, tools and other support needed to make change

• Technical Assistance Structure– Dedicated campaign liaison– Content resources– Regional content experts– Planning tools and information– Communications support program

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•Topical webinars•Content experts•Messaging and

Issue briefs•Pillar based

Learning Collaboratives

Content

Resources

Technical Assistance

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•Planning tools/facilitation

•Stakeholder assessment

•Grant writing assistance

•Strategic training and community organizing

Planning tools &

Infrastructure

Technical Assistance

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•Communications webinars•Site visit support•Elevating AC successes and

best practices to national audiences

•Weekly campaign updates•Online resources and

community (extranet)•Peer-to-peer collaboration •Key stakeholder messaging•Social media and web

presence

Communications

Technical Assistance

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Meredith Hunter, MSCommunications and Outreach Manager

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Communications Support: Materials

• Key messages• Fact sheets and overviews• Media templates (localize)• Campaign presentations• Graphic standards• Stakeholder talking points

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Communications Support: Materials

• “How-to” toolkits/content:– Fundraising– Media– Strategic planning– Policymaker outreach– Site visits

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Communications Support: Website/Extranet

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Announcement Details and Process

• March 6 Announcement–National press release–Template press releases

Questions? Meredith Hunter, mhunter@aarp.org

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Communications Support

• Tell us what you need!– Upcoming communications webinar: Media 101

• Your communications team:Elaine Arkin: earkin@rwjf.org

Pat Polansky: ppolansky@aarp.org

Meredith Hunter: mhunter@aarp.org

Nefertari Carver: ncarver@aarp.org

Barbara Akinwole: bakinwole@aarp.org

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Britta Berge, MPA Field Operations Advisor

Site Visits and Speaking Engagements

• A site visit is a comprehensive gathering of all stakeholders and nurse champions in various venues in support of the campaign

• Opportunity to leverage the visit of a national campaign spokesperson for outreach to key stakeholders and new partners

• Elements of a site visit (primary event, supporting meetings, luncheons, salons, etc.)

• Speaking Engagements (without site visit)

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Steps Timeframe Initial Contact with State Liaisons 4-6 Mos. Out

Submit Request Form 4-6 Mos. Out

Conference Call: Planning 4-6 Mos. Out

State Prep-Work & Information Sharing Ongoing

Conference Call Prior to Event 1-2 Weeks Out

Site Visit Process and Timeframe

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Site Visit Process

• Step 1: Contact Campaign Liaison

• Step 2: Submit request and planning forms

• Step 3: Preparation activities & information sharing

• Step 4: Final conference call

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Additional Information

• Speaker Request Form is available on the Extranet and website: http://championnursing.org/speaker-site-visit-tools

• Contact for Operations Advisor: Britta Berge

• Email: bberge@aarp.org• Phone: 202-434-2445

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Lessons Learned

Mary Dickow, California Action Coalition State Director

• Significance of hosting a state visit• Communications

– One dedicated person on the State AC for communications– Seek graduate student support

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Lessons Learned

• Staffing• Recruiting Supporters/Stakeholders (Legislators)

– Make friends with Health Legislative Aides immediately– Align your priorities with theirs– Ask them how you can help them

• Recruiting Supporters/Stakeholders (Funders)– Network!– Learn funders’ priorities

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Lessons Learned

• Miscellaneous– Timing your event– Post-event activities– What to avoid

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Academic Progression in Nursing (APIN)

Spur implementation of 80/20 recommendation

Build better educated and more diverse workforce

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Academic Progression in Nursing (APIN)

$4.3 million for two years (2+2)

$300,000 each for up to 9 ACs

Implementation of promising models

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Academic Progression in Nursing (APIN)

Criteria•Strong statewide

strategic plan•Both academic

institutions and employer involvement

•Use at least one of four promising models

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Key Campaign Staff

• RWJF – Sue Hassmiller, Ph.D., R.N., F.A.A.N., Senior Advisor for Nursing and

Director, of the Future of Nursing: Campaign for Action – Linda Wright Moore, Communications Officer – Lori Melichar, Research and Evaluation Officer

• AARP/CCNA– Susan Reinhard, Ph.D., R.N., F.A.A.N., Senior Vice President, AARP Public

Policy Institute and Chief Strategist, CCNA– Julia Alexis, Vice President, Strategic Initiatives, AARP Public Policy Institute – Patricia Polansky, RN, MSN, Policy and Communications Director, CCNA– Winifred Quinn, MA, PhD, Legislation and Campaign Operations Director,

CCNA– Andrea Brassard, DNSc, MPH, FNP, Senior Strategic Policy Advisor– Meredith Hunter, MS, Communications and Outreach Manager

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Connecting with the Campaign

• Your CCNA liaison is gateway to communications assistance

Other key staff resources: • Site visits: Britta Berge • Webinars: Michael Pheulpin• Website and extranet: Barbara Akinwole• Weekly updates: Andrew Bianco• Media outreach, campaign spokespersons and stakeholder

outreach: Nefertari Carver

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Let’s Hear From You…

Press *1 to ask a question or provide a comment

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Campaign Resources

Visit us on the Webhttp://thefutureofnursing.orghttp://championnursing.org

Follow us on twitterwww.twitter.com/futureofnursing

http://twitter.com/#!/championnursing

Join us on Facebookhttp://facebook.com/futureofnursing

http://www.facebook.com/championnursing

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