Mobile Strategies for Recuitement and Onboarding - Webinar by JWT INSIDE & Mirum

MOBILE STRATEGIESFOR RECRUITMENT AND ONBOARDING

Presenting Today:

Pete PriceExperience Planner

Lorenzo ValloneSVP/CTO

• Mobile is exploding

• People are spending time on mobile

• People prefer mobile apps to mobile web

• Mobile is still an emerging space where organizations can establish a competitive advantage

• People are more distracted than ever

The Mobile Landscape

@JWTINSIDE #INSIDEinsights

Explosion of Mobile Devices

Number of Global Users (Millions)

People Spend Time on Mobile

Time Spent per Adult User per Day with Digital Media, USA, 2008 -2015YTD

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Internet Usage (Engagement) Growth Solid + 11%Y/Y= Mobile @ 3 Hours/Day per Users vs. <1 Five Years Ago, USA

Apps Continue to Dominate the Mobile Web

Remain Optimistic About Mobile Ad Spend Growth… Print Remains Way Over-Indexed Relative to Time Spent

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We are all distracted by media and devices, but this is staggering, the average millenial switches their attention 27x per hour to various media platforms.


•Create a new level of engagement with prospect and new employees

•Differentiate and create competitive advantage

Strategic Opportunities in HR


•Information has to be relevant, consolidated and interesting

•Be mobile

•User Experience and design are imperative

•Experience has to be interactive

•Measurement is critical

Strategic Requirements


1. A flawless offline experience

2. High quality images, video, animations and interactions

3. Take advantage of mobile devices capabilities

4. Update content regularly

5. Stay connected with users

6. High quality experience

Mobile Engagement Drivers


Adobe DPS • Rapid publishing of interactive mobile

content • Can integrate web based content html5

and JS

Native Development with Appcelerator, Xamarin or pure native • Ideal for complex transactional apps that

need full access to the native device • longer development time

Technology


Marketing for Moments



• Background • History • Culture • Structure • Initiatives • Benefits

DELIVERING INFORMATION:


• Search • Apply • Connect • Express/Inquire • Register • Proximity related information in (physical

and digital realm)

DRIVING ACTION:


•Education & Instruction •Training •Motivation / Insights

SHOW ME HOW:

Moments Intersect


• These moments often intersect.

• How can you uniquely deliver content that aligns with numerous moments?

• Design your experience for a specific task/event – but also think about how an app can evolve over time – continuing to deliver value.

• By nature apps have a higher engagement and commitment level (download as a permanent feature versus a single visit). While this initially can be a barrier – it becomes a communication strength.

Guided Tours: Moments Illustrated

j. wALTER tHOMPSON cOMPANY

fINAL tHOUGHTS


• A preliminary idea or vision • A challenge to solve

ALL WE WOULD NEED FROM YOU TO GET STARTED:

• Strategic Guidance • Ease of Development • A Proven Process

WHAT WE BRING TO THE TABLE:

“Building the Onboarding app with the team has been an absolute pleasure. In addition to being very easy, the process was incredibly organized and really broke down the whole project into very digestible workloads.”

fINAL tHOUGHTS


Julia Janovic Global Special Projects Director, J. Walter Thompson Company

Questions


Lorenzo ValloneSVP/CTO 305 684 0910 [email protected]

Pete Price Experience Planner 206 505 7901 [email protected]

Send us a note, share with us what you found most surprising or valuable, or schedule time for a conversation.


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Thank You.


Mobile Strategies for Recuitement and Onboarding - Webinar by JWT INSIDE & Mirum

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Transcript of Mobile Strategies for Recuitement and Onboarding - Webinar by JWT INSIDE & Mirum