ON-LINE FUNDRAISING

WE WILL COVER:Get your message out

Get people interested

Get people involved

Keep people interested and involved

ON- LINE

ICEBREAKER

X-MAS MEAL FOR VOLUNTEERS

CONSIDER

Who for?

How much?

When?

Where?

Why?

= A CAMPAIGN

7 PILLARS OF GREAT FUNDRAISING

1. Leadership2. Unity3. Investment4. Donors5. Communication6. Inspiration & Motivation7. Telling the World

STEP 1Getting your message out

http://www.charitywater.org/

HOW CAN YOU REACH YOUR DONORS ON-LINE?

Intriguing

Shock

Fun

Famous

Personal

TOOLKIT

EXERCISE

COFFEE

STEP 2Getting people interested

Tell a story“girl effect”

https://www.youtube.com/watch?v=1e8xgF0JtVg

SNOWDON

EXERCISE

STEP 3Get people involved

70’s

2015

CROWDFUNDINGhttps://www.indiegogo.com/projects/simon-s-cat-in-off-to-the-vet#/story

EXERCISE

TOOLKIT

STEP 4Keep people interested & involved

SUGGESTIONS• Mailing lists• Newsletter/ E-updates• Blog• Pictures & videos **• Website – success stories

HOW OTHERS DID IT• http://

www.macmillan.org.uk/Aboutus/HowWeRaiseAndSpendOurMoney/RaiseAndSpend.aspx

• http://jackdrawsanything.com/

• http://www.bbc.co.uk/news/uk-scotland-edinburgh-east-fife-15620236

• https://www.concern.net/en/about/how-charity-donations-are-spent

EXERCISE

FOOD FOR THOUGHT...

https://www.youtube.com/watch?v=_Zs7mSHrDKA

FEEDBACK AND QUESTIONS

WORTH WATCHINGYouTube

• https://www.youtube.com/watch?v=oeAUQslfFP4