OGDC 2014_Tips and Tricks for seasonal events and community building in Dragon Island_Mr. Nguyen...

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Transcript of OGDC 2014_Tips and Tricks for seasonal events and community building in Dragon Island_Mr. Nguyen...

NGUYEN QUOC BUU and NGUYEN VAN THIET - FireBat Game Studio/VNG

Dragon Island ’s

Short review about Dragon Island's Events.

Strategic Planning for Events according to

user's Behavior seasonally.

Community Building.

CONTENT

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

Monthly Active Users

5,121

8,815 8,488

11,858 12,428

27,897

46,946 46,822

38,983

48,383

38,475

58,349

47,449

34,058

52,986

78,819

61,264 63,060

65,532 64,198

Monthly Paying Users

USER BEHAVIOR

USER BEHAVIOR

USER BEHAVIOR

Tet Holiday

Valentine

Women’s Day

USER BEHAVIOR

USER BEHAVIOR

Kings Hung

Anniversary

USER BEHAVIOR

USER BEHAVIOR

Summer

Mid Autumn Festival

USER BEHAVIOR

USER BEHAVIOR

Game’s Birthday Halloween Christmas

USER BEHAVIOR

SECTION SUMMARY

OUR EXPERIENCE

0

4000

8000

12000

16000

20000

0h 1h 2h 3h 4h 5h 6h 7h 8h 9h 10h 11h 12h 13h 14h 15h 16h 17h 18h 19h 20h 21h 22h 23h

Saturday vs. Sunday

Concurrent Users

Saturday vs. Sunday Revenue

0h 1h 2h 3h 4h 5h 6h 7h 8h 9h 10h 11h 12h 13h 14h 15h 16h 17h 18h 19h 20h 21h 22h 23h

0

4000

8000

12000

16000

20000

0h 1h 2h 3h 4h 5h 6h 7h 8h 9h 10h 11h 12h 13h 14h 15h 16h 17h 18h 19h 20h 21h 22h 23h

Saturday vs. Sunday

Concurrent Users

Saturday vs. Sunday Revenue

0h 1h 2h 3h 4h 5h 6h 7h 8h 9h 10h 11h 12h 13h 14h 15h 16h 17h 18h 19h 20h 21h 22h 23h

OUR EXPERIENCE

OUR EXPERIENCE

OUR EXPERIENCE

Making Mini-Games

is a waste of time

COMMUNITY

Will be presented by

Nguyen Van Thiet

COMMUNITY BUILDING IN DRAGON ISLAND

NGUYEN VAN THIET

Vietnam Department - VNG

CONTENT

3

2

1

4

1. AVATAR

Insight

Humorous

Sentimental Dynamic

FriendFriendl

y

30%

70%

MODERATOR

“Visible”

users

“Invisible”

users

2. MODERATOR

for “Visible” users

Moderator (MOD)

Understanding

3. MODERATOR

for “Invisible” users

4. GAMER MEETING

CARE

UNDERSTAND BE TRUSTED

4. GAMER MEETING

COST

PEOPLE

TIME

3

2

4. GAMER MEETING HELD

BY ORGANIZATION

4. GAMER MEETING

COMMUNITY DEVELOPMENT

2 1

4 3

NGUYEN VAN THIET

Vietnam Department – VNG

Email: thietnv@vng.com.vn