1.Psychology Applied MOST APPLIED PSYCHOLOGY PRINCIPLES IN GAME

2. Focus ATTENTION SEVEN-ITEM RULE Focus ??? 3. Attention is limited Chabris, Christopher, and Simons, D. (2010). Focus ??? 4. Wartunes Level 62 5. Wartunes Level 1 6. Four-item rule Baddeley, Alan D. (1986). Working Memory. Focus ??? HOW MANY ITEMS CAN WE REMEMBER? 18006927753 11 NUMBERS 1800-692-7753 3 CHUNKS OF 3-4 NUMBERS 1800-MY- APPLE 2 CHUNKS OF 2 OBJECTS 7. Diablo III Skills 8. Goal GOAL-GRADIENT EFFECT QUOTA ANCHORING Focus Goal ??? 9. Specific A good goal is Focus Goal ??? 10. Goal-gradient effect Hull (1932), Kivetz et al. (2006) Bias: The nearer to a completion of a goal player gets, the quicker she completes it Focus Goal Progress ??? 11. Quota anchoring Camerer et al. (1997) Bias: People have a tendency to adhere to quotas they set themselves or that are set for them Focus Goal Progress ??? 12. A good goal is Specific Challenging Swimming: 3.86 km Cycling: 180km Marathon: 42.195 km Focus Goal Progress ??? 13. Challenge SKILL MASTERY Focus Goal Progress Challenge ??? 14. Skill Daniel Cook (2007). The Chemistry of Game Design. Focus Goal Progress Challenge ??? 15. Mastery Juan C. Mndez & Whitney Johnson (2012). HBR: Throw Your Life an S-Curve. Focus Goal Progress Challenge ??? 16. A good goal is Focus Goal Progress Challenge ??? Specific Challenging Rewarding 17. Reward INTRINSIC VS. EXTRINSIC REINFORCEMENT Focus Goal Progress Reward ??? 18. Flow PSYCHOLOGY OF OPTIMAL EXPERIENCE Focus Goal Progress Challenge Flow 19. Flow Mihly Cskszentmihlyi (1990). Flow: psychology of optimal experience. Focus Goal Progress Challenge Flow 20. thatgamecompany Flow