THINKING CREATIVE

Part 1:

VISUALIZE IDEAS & DATA

THINK BIG BRAINSTORMING

THINK ABUNDANCE

GOOD IDEAS grow from n"d & enthusiasm

START SMALL

GROW BIGGER

ROADMAP plan five yea# out

HUDDLE ZAPPO’S METHOD

HUDDLE ZAPPO’S METHOD •  Communicates vision •  Provides clarity •  Demonstrates Unity

HUDDLE ZAPPO’S METHOD

Not a w"kly m"ting – time limited co&aborative encouragement

HUDDLE ZAPPO’S METHOD

Plan, but be spontaneous: Eat, watch inspirational materials, showcase work

JOT DOWN EVERYTHING

ANYTHING can spark an idea

GO MENTAL breaks help creativity & b(st morale

PATTERNS OF COMMUNICATION

PATTERNS OF COMMUNICATION §  Communciations §  Team inte&igence §  Pe)onality §  Ski& §  Substance of Discu*ions §  Trust and respect §  Morale

HAPPY HOUR for creative problem solving

BREAK FOR GAMES

BREAK FOR COFFEE

BREAK FOR MOVIES

COOPER

shared GROUND RULES

Push & Pu& SYNERGIST & DESIGNER

YOUR DECISIONS ARE BEING Influenced BY

RESEARCH & TOOLS research NOT speculation

YOUR DECISIONS ARE BEING Influenced BY

RESEARCH & TOOLS pe)onas NOT pe)onal

YOUR DECISIONS ARE BEING Influenced BY

RESEARCH & TOOLS scenarios NOT ‘what if’

YOUR DECISIONS ARE BEING Influenced BY

RESEARCH & TOOLS sketches NOT pixels

YOUR DECISIONS ARE BEING Influenced BY

RESEARCH & TOOLS pa,erns NOT one-offs

co&aborative work PRESUME VALUE

BUILD, NOT BLOCK EXTERNALIZE THINKING  

SEEK NOT progre. perfection

BUILDING TRUST TAKES time

DECISIONS MAKING BETTER

Part 2:

YOUR DECISIONS ARE BEING Influenced BY

INVISIBLE FACTORS

The PSYCHOLOGICAL INFLUENCES:

BIAS FROM CONSISTENCY & COMMITMENT TENDENCY

INCENTIVE-CAUSED BIAS

BIAS from PAVLOVIAN ASSOCIATION

RECIPROCATION TENDENCY

CONTRAST-CAUSED DISTORTIONS

DEPRIVAL, SUPER-REACTION

SYNDROME

(DIS) LIKE DISTORTION

STRESS-INDUCED MENTAL CHANGES

COMBINE THESE FACTORS often

always… THE CUSTOMER IS

OVERCOME THE INFLUENCES

CONQUER with

W.R.A.P

WIDEN YOUR OPTIONS

REALITY-TEST YOUR ASSUMPTIONS

a,ain DISTANCE

Prepare TO BE

WRONG

“MAYBE THE MOST UNDERAPPRECIATED THING ABOUT

STEVE WAS THAT HE HAD THE COURAGE TO CHANGE HIS MIND.”

- Tim C(k on Steve Jobs

Listen to Charlie Munger: bit.ly/1oKnWmM

carlos morales morales2@ufl.edu

jeffrey stevens jstevens@ufl.edu @kuratowa

IMAGE CREDITS Daniel Y Go Arielle Nadel Arielle Nadel Arielle Nadel Vandinglewop Ccho Arielle Nadel Giantenshi

Nomadic Lass Rel Photography Louish 365 Anieto2k Arielle Nadel Arielle Nadel Nomadic Lass Gviciano

Arielle Nadel [embr] Arielle Nadel Arielle Nadel Vandinglewop Takashi Arielle Nadel sⓘndy°

Nomadic Lass Arielle Nadel Arielle Nadel Avenue207 ChezPitch Jlhopgood Nomadic Lass Cj. Viberg

inap Arielle Nadel Takashi Blentley Zmabney Louis Engeval Tom Focus Timfotography

Dmelchordiaz Arielle Nadel Arielle Nadel Ben K Adams 邪恶的正太 Nomadic Lass