Jessie J Nobody's Perfect Analysis

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Music Video Analysis JESSIE J – NOBODY’S PERFECT

Transcript of Jessie J Nobody's Perfect Analysis

Music Video Analysis

Music Video AnalysisJessie J Nobodys Perfect

Music Video

Camerawork and EditingIn Nobodys Perfect the video portrays the fantasy movie Alice in Wonderland (2010). The song was released the following year suggesting that the artist and directors was inspired by the film. The mid-shot around the table represents characters in Alice in Wonderland and their quirky attire resembling characters at the tea party.

Before the song starts there is a voiceover to set the scene of the music video to associate the song with the story concept. As the voiceover say look into my eyes the artists looks directly into the camera lens to make a close up. The close up focuses on the artist centre of the frame making the hallway unfocused in the background.

Both these mid shots show the main artist swinging back and forth from reality to fantasy using jump shots represent and distinguish real life and imagination. The use of jumps cuts illustrates the fictional universe that Alice in Wonderland is set in. The editing of the music video made the following of the lyrics hard to follow. This implied the upbeat energy the artist has in performing their music. Jumping from different scenes and setting keeps the audience enticed into the video as there is erratic changes from the hall corridors to wonderland.

Camerawork and EditingThe camerawork appears to be shaking as if the video was filmed on a handheld but that added to the impact on the audience as it links with the Alice in Wonderland concept but this also captures the emotions the artists lyrics that are trying to be expressed. Across the music video there are many zooms mainly focussing on the artist but other zooms helps the audience visualise the feel of being part of the music video. However, the purpose of the shakiness of then camerawork fulfils the song title being that the intent of the video was to emphasise the nothing is perfect this is why the Alice in Wonderland theme was appropriate for the video as the director has decided to go against the conventions of music videos and decided against making another generic music video with little effect on the audience.The editing in the music video portrays the production values of the music video. The video uses CGI effects in the video to bring fantasy to life. An example of this is house and gates at the beginning of the video; the gates and the house gives the impression that the house is haunted making the Alice in Wonderland concept more realistic as it constructs the idea that the video is mysterious and unpredictable. Another example of CGI effects is the aaaahh lyrics coming out of Jessie Js mouth at the tea party this resembles the caterpillar Absolem character in the Alice and Wonderland.

Editing and Music The performance elements of the music video showed lip syncing especially the hallway scenes as this is where the scene acting is at its calmest and less flashy. The tea party is the main narrative and the hallways were specifically for performance.The music throughout the video is consistently upbeat but starts low then the pitch progressively increases and stays the same pitch throughout until the clanging on bells which breaks the instruments and vocals to emphasise the narrative of the video. Then the music continues to have a consistent pitch till the end. The tempo of the song works well with the video as the lyrics are sung fast which is conventional of music videos this suits the music video well as the narrative is all about upbeat and being a dance anthem.

Mise-en-SceneCostume the costumes follow conventions of the typical music videos of the pop genre. The colours and designs are bold and striking to the audience. The designs of the costume makes the artist look confident and sexualising to draw the audiences attention. The colour of the costumes such as black, cream, white, red, blue and green conveys conventions as they are popular colours amongst the majority of music videos. The colours white, red and black in particularly play a part in the narrative representing the queen of hearts, cards and the white queen creating synergy amongst both film and music.Lighting the use of lighting starts dark and constructs a dingy and creepy feel amongst the castle and the hallway making the contrast between the Alice in Wonderland theme and the music. At the bridge of the music video the lighting is high key as the scene is filmed on scene in a studio this is evident in the swimming in black ink and the other studio scenes filmed in a black background.