No More Fluffy Marketing

Post on 08-May-2015

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There are two types of marketers. Fluffy marketers and data-driven marketers. Before the rise of marketing automation and cross-channel reporting, it used to be easy to be hide behind fancy powerpoints and office politics. Now, marketers are forced to tie their performance to their companies' bottom line.

Transcript of No More Fluffy Marketing

NO MOREFLUFFYMARKETING

WHERE THE PUCK IS GOING:

www.TrackMaven.com

MARKETING IS TRANSITIONING FROM A SOFT SKILL TO A HARD SKILL

Marketer of 2011

Transition from Analog to Digital

5%5%

90%

Mediocre GreatBad

THOUGHT DIGITAL MEANT

WHAT DIGITAL ACTUALLY MEANT:

Marketer of 2014

Data & ROI Driven

SHOW METHE NUMBERS

IT’S ALL ABOUT TOOLS

AUTOMATION &

ANALYTICS

HOW IS MARKETINGDRIVING REVENUE?

Answering the question:

MARKETING AUTOMATION

& more

Power and track the lifecycle of marketing from first contact to sale.

MARKETING AUTOMATION

AUTOMATED CAMPAIGNS HAVE A

200% HIGHERCONVERSION RATE

Source: Eloqua

MARKETING IS NO LONGER FLUFF.

IT’S DATA DRIVEN FLUFF

LEARN THE SYSTEMS

PROFIT.

SHOUT.

Twitter: @Allen

Email: Allen@TrackMaven.com