No More Fluffy Marketing
16
NO MORE FLUFFY MARKETING WHERE THE PUCK IS GOING: www.TrackMaven.com
-
Upload
trackmaven -
Category
Technology
-
view
1.384 -
download
0
description
There are two types of marketers. Fluffy marketers and data-driven marketers. Before the rise of marketing automation and cross-channel reporting, it used to be easy to be hide behind fancy powerpoints and office politics. Now, marketers are forced to tie their performance to their companies' bottom line.
Transcript of No More Fluffy Marketing
NO MOREFLUFFYMARKETING
WHERE THE PUCK IS GOING:
www.TrackMaven.com
MARKETING IS TRANSITIONING FROM A SOFT SKILL TO A HARD SKILL
Marketer of 2011
Transition from Analog to Digital
5%5%
90%
Mediocre GreatBad
THOUGHT DIGITAL MEANT
WHAT DIGITAL ACTUALLY MEANT:
Marketer of 2014
Data & ROI Driven
SHOW METHE NUMBERS
IT’S ALL ABOUT TOOLS
AUTOMATION &
ANALYTICS
HOW IS MARKETINGDRIVING REVENUE?
Answering the question:
MARKETING AUTOMATION
& more
Power and track the lifecycle of marketing from first contact to sale.
MARKETING AUTOMATION
AUTOMATED CAMPAIGNS HAVE A
200% HIGHERCONVERSION RATE
Source: Eloqua
MARKETING IS NO LONGER FLUFF.
IT’S DATA DRIVEN FLUFF
LEARN THE SYSTEMS
PROFIT.