No More Fluffy Marketing

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NO MORE FLUFFY MARKETING WHERE THE PUCK IS GOING: www.TrackMaven.com

description

There are two types of marketers. Fluffy marketers and data-driven marketers. Before the rise of marketing automation and cross-channel reporting, it used to be easy to be hide behind fancy powerpoints and office politics. Now, marketers are forced to tie their performance to their companies' bottom line.

Transcript of No More Fluffy Marketing

Page 1: No More Fluffy Marketing

NO MOREFLUFFYMARKETING

WHERE THE PUCK IS GOING:

www.TrackMaven.com

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MARKETING IS TRANSITIONING FROM A SOFT SKILL TO A HARD SKILL

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Marketer of 2011

Transition from Analog to Digital

5%5%

90%

Mediocre GreatBad

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THOUGHT DIGITAL MEANT

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WHAT DIGITAL ACTUALLY MEANT:

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Marketer of 2014

Data & ROI Driven

SHOW METHE NUMBERS

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IT’S ALL ABOUT TOOLS

AUTOMATION &

ANALYTICS

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HOW IS MARKETINGDRIVING REVENUE?

Answering the question:

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MARKETING AUTOMATION

& more

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Power and track the lifecycle of marketing from first contact to sale.

MARKETING AUTOMATION

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AUTOMATED CAMPAIGNS HAVE A

200% HIGHERCONVERSION RATE

Source: Eloqua

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MARKETING IS NO LONGER FLUFF.

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IT’S DATA DRIVEN FLUFF

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LEARN THE SYSTEMS

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PROFIT.

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SHOUT.

Twitter: @Allen

Email: [email protected]