Marketing and more
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Raghavendra P Hunasgi © Raghav Marketing Thoughts, Concepts & Stories for a New Generation of Marketers Orientation Program for Class of 2012 MBA @ NHEI
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This month I was addressing first year students at NHIM (Bangalore). This was an oriention program for MBA grads
Transcript of Marketing and more
Raghavendra P Hunasgi © Raghav
Marketing Thoughts, Concepts & Stories for a New Generation of Marketers
Orientation Program for Class of 2012 MBA @ NHEI
© Raghavendra Hunasgi
Thanks for Viewing!
This presentation was originally designed in August 2012(for Orientation Program for Class of
2012 MBA @ NHEI). All the views and opinions expressed in this presentation belong to
author and have no relation to his employer.
You can find me on:
Facebook: https://www.facebook.com/pranesh.raghavendra LinkedIn: http://in.linkedin.com/in/hraghavendra Blog: http://nimeeihg.blogspot.com/ Twitter: raghav0711 Gtalk: [email protected] Book:
3
One of then most difficult phases in a
B-school for students is to choose the
specialization that would eventually
shape their career
Facts and Myths you must know about
marketing
5
Different type’s of Marketing.
Digital
Traditional
Before we go any further
to discuss and understand
about Marketing. Did you
know Steve job was one of
the best marketers of our
times?
I am sure you have seen
him launch iPhone or iPad,
but have you seen the first
marketing commercial he
created for Apple in 1984?
Take a look at this video:
Now let’s take a look at what is MKTG?
Marketing is
Changing
from MASS targeting
to individual relationships
from tools that interrupt
to tools that engage
As a Marketer you should
be prepared to evolve
My marketing evolution…
2002 2006 2010
My Marketing Job Description
What does your dad do?
He does marketing
What does that mean? I’m not sure…he works a lot on his
computer and plays lots of games and travels so many
countries. I guess he has fun.
Well, not exactly…
Content
Marketing
PLAN
CREATE Write
Review
Revise
Approve
Publish Store
Delivery
Display
GOVERN Maintain
Measure
Source: Content Strategy and the Future of Marketing, Kristina Halvorson, Brain Matters
Partner Collaboration
Analyze and Optimize
Reading Blogs
Publishing Blog Content
Social Networking
Take a look at how Marketers are touching the
world today?
A P&G video for Olympics
Marketing as career option Salary, roles, responsibilities and road
ahead........
Options in Marketing
AR PR
SMM
Branding
Advertisement
SEM
Sales
Enblmnt
How do salaries in Marketing look like?
Before we conclude let’s watch this
video to see how marketing creates
impacts and touches our lives:
© Raghav
Anything else you
would want to know
about MKTG?
Questions? Write to me
Photo: http://www.flickr.com/photos/oberazzi/318947873/ © Raghav
© Raghav
Thank You
