MIX  Audience  Measurement  Project Overview

Credits:  h4ps://twi4er.com/bryanwx/status/434106544263675904    

Weather

Hotels

Friends’ Birthdays

Reservations Events

Your Birthday

Traffic & Transit

DNA  

Publishers Brands

Click Streams

Live  Audience  Dashboards  

§ Audience-­‐Centric  

§ Real-­‐Time  

Cross-­‐Brand    and  -­‐Publisher  Single  View  of  

Customer  

§ Privacy-­‐Aware  

§ Dynamic  Segments  

Key  Findings  

90% of  the  visitors  read  less  than  5  arUcles  per  day  

Social  referrals  skip  the  homepage   Current  CIM  categoriza=on  

doesn’t  align  well  with  editorial  classifica=ons  actually  in  use  

Content  consump=on  varies  strongly  between  device  used  

•  Start  from  a  Single  Customer  View  •  Project  Success:  Lily  UTS  shipping  

•  Dis=nct  need  for  on-­‐going  cross-­‐brand  audience  measurement  

•  Dis=nct  need  for  customer-­‐centric  audience  tracking  

•  The  Unknown  Unknowns:  Data  tells  the  Story  

Thank  You  Steven Noels stevenn@ngdata.com