New rules of brand building, Philips

Post on 06-Apr-2017

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Transcript of New rules of brand building, Philips

The new rules of brand building

Matt WarnockDigital Editor in Chief

4 rules for (re)defining a brand to make an impact

1. Stand for something

2. Listen

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3. Surprise and excite

4. Be consistent

1. Stand for something2. Listen3. Surprise and excite4. Be consistent

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