Name Recognition is for Chumps by Manuel Bornia

Post on 25-May-2015

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description

In this presentation, Manuel Bornia discusses the drastic move of changing a companies name. Most recently, Handybook has become Handy.

Transcript of Name Recognition is for Chumps by Manuel Bornia

Name  Recogni,on  is  for  Chumps  

Exploring  Handy’s  Rebranding              by  Manuel  Bornia