Name Recognition is for Chumps by Manuel Bornia

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Name Recogni,on is for Chumps Exploring Handy’s Rebranding by Manuel Bornia

description

In this presentation, Manuel Bornia discusses the drastic move of changing a companies name. Most recently, Handybook has become Handy.

Transcript of Name Recognition is for Chumps by Manuel Bornia

Page 1: Name Recognition is for Chumps by Manuel Bornia

Name  Recogni,on  is  for  Chumps  

Exploring  Handy’s  Rebranding              by  Manuel  Bornia  

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