Post on 01-Nov-2014
description
MOOCs and the Funnel of Participation
Doug Clow, Institute of Educational Technology, The Open University, UK
Third International Conference on Learning Analytics and Knowledge LAK13, April 2013, Leuven
dougclow.org/mooc-funnel
Overview
• MOOC dropout• This is not new• Here is some actual empirical data on a MOOC• Dangerous aim: To change the way you think
about MOOCs and dropout. With a funnel.Photo (cc) Nina Hale http://www.flickr.com/photos/94693506@N00/614751836/
Nuremberg funnel, 1902
Just say no!
to antediluvian, ineffective, unsophisticaed epistemologies of pedagogicalontology
“Fonske”
Fons sapientiae
Fountain of Knowledge
Photo (cc) Dogfael http://www.flickr.com/photos/dogfael/3143968066/
Photo (cc) Dogfael http://www.flickr.com/photos/dogfael/3143968066/
Cartoon (c) Oglaf http://oglaf.com/fountain-of-doubt/
• What’s a MOOC? xMOOC vs cMOOC• “Officially the buzzword of 2012”• Field moving very fast• Learning analytics on MOOCs is hard:
– Technical challenges– Theoretical challenges– Philosophical challenges– Resource challenges
Honeybees Apis melliferaPhoto (cc) David Goehring http://www.flickr.com/photos/carbonnyc/5041997785/
http://futurelearn.com/ideas-and-user-stories/
Main findings of MOOC research• People drop out• People drop out a lot• More research required• People really do drop out a lot
Photo (cc) jeroen bennink http://www.flickr.com/photos/jeroenbennink/2355768494/
CCK08 PLENK2010 MITx Circuits & Electronics
Coursera Software Engineering
Registered 2,200 1,641 150,000 50,000
Completed At least 16 40-60 ‘active’
7,157 3,500
Competion rate
Not definable
Not definable
7% 7%
State of the art in MOOC Completion Rates Nov 2012
Photo (cc) Seth Tisue http://www.flickr.com/photos/tisue/254308538/
http://www.katyjordan.com/MOOCproject.html
MOOC Completion Rates April 2013
Awareness
Interest
Desire
Purchase
the marketingfunnel
Awareness
Registration
Activity
Progress
the funnel of participation
steep drop off from one stage to the next
highly unequal participation pattern
funnel of participation = +
it’s not a power law
iSpot Cloudworks openED
Visits 1,100,000 275,000 30,000
Unique visitors 390,000(35%)
165,000(60%)
15,500(52%)
Registrations 21,000(5%)
5,239(3%)
1,429(9%)
Contributors 9,000(43%)
1,750(33%)
198(14%)
Data from respective site launch to 7 November 2012
iSpot Cloudworks openED
Visits 1,100,000 275,000 30,000
Unique visitors 390,000(35%)
165,000(60%)
15,500(52%)
Registrations 21,000(5%)
5,239(3%)
1,429(9%)
Contributors 9,000(43%)
1,750(33%)
198(14%)
Data from respective site launch to 7 November 2012
• http://www.open-ed.eu• Free, open, online, OER, CC BY-SA• Seven EU partners• Three presentations, 2009-2012• Joomla, email, IRC, Elluminate• Explored business models, found none
Log plot of the number of visits to openED per user, ranked by number of visits.
it’s not a power law
Log plot of the number of forum posts on openED per user, ranked by number of forum posts
it’s not a power law
Visits vs forum posts made by individual openED users R = 0.86, p < 0.0001
Elite university
Mass university
Distance / open / online
universityMOOCs
Representative completion rate
~ 90% ~ 60% ~ 35% < 10%
Photo (cc) Walt Hubis http://www.flickr.com/photos/walthubis/4346378552/
steep drop off from one stage to the next
highly unequal participation pattern
funnel of participation = +
Put your thinking funnel on• Think less about total dropout• Think more about why participation
reduces at each stage• Think about patterns of participation• Benchmark whether it’s a problem• Pour more in the top, or widen the funnel
Photo (cc) Tom Bayly http://www.flickr.com/photos/tombayly13/6006166585/
Thanks for support from:•James Aczel, Simon Cross,•openED partners and learners
• everyone who gave me data• European Commission funding for openED
project 505667-LLP-1-2009-1-PT-KA3-KA3MP
Photo (cc) wales_gibbons http://www.flickr.com/photos/9678460@N07/7462872188/
Doug Clow@dougclowdoug.clow@open.ac.ukdougclow.org/mooc-funnel
This work is licensed under a Creative Commons Attribution 3.0 Unported License