Monetizing Social TVBig Brother Live Feeds and Reality Nation

I make money from tweets about whirlyball with Brenchel and JeJo

TodayBest practices for targeting the passionate 1%

• Super Pass: subscription entertainment• Reality Nation: free reality star UGC

$14.99• Anchored by Big Brother Live Feeds• Social, Live, Access• 60% female, 35 to 55• Top channels

- 60% affiliate- 25% CBS

Feeds

17 x

286 206 99 4280 41 3338 20 14

Originals

Access

Free• Content by stars• Promoted via social• 20% mobile • Fast ramp up

Reach

- Sub

Twitter

Referrers• Facebook • Twitter • Jundishes• Allaboutbigbrother.forumotion.com• Forums.jokersupdates.com• Mortys.tv.com• Google• Celebritysmackblog.com• Jejofansite.com• hamsterwatch

Fans• Hosting competition• #2 all time article on Reality Nation

Burnett“We’re not that far from people watching TV on the same screen as the computer, with interactivity back and forth. It’s the interactivity that TV lacks right now and that is a major advantage for the Internet.”Mark Burnett