MOBILITY ON DEMAND -A HOLISTIC APPROACH

NCTCOG Mobility on Demand Working Group – May 15, 2017

AGENCY FACTS

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Paratransit ServiceCommuter Vanpools

X

X

X

X

SERVICES

RIDERSHIP

INNOVATION

LEADERSHIP

24 Bus RoutesA-train Commuter RailDemand-Response Services

Carried Over 2.9 Million Passengers in FY ‘16

Integrated TNC; Taxi PartnershipReal-Time Travel Tools

Financial & Transparency AwardsNationally Recognized Staff and Programs

Paratransit ServicesCommuter Vanpools Commuter Bus

CHALLENGES: TRANSIT IN A SUBURBAN ENVIRONMENT

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More Affluent Communities

Limited Access to Transit Stations

Commuting – Work and Education

Single Family and Retail Centers

Street Layout

Lacks Service Sector Labor Force

TRANSIT MARKETS IN SUBURBAN AREAS

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First and Last Mile Connections

Paratransit Alternatives

Site Specific or Employment Centers

Entertainment and Special Events

Connections to Commuter Rail

SUBURBS & TRADITIONAL FIXED-ROUTE CHALLENGES

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Lacks the Necessary Density

Narrow Streets

Inefficient Use of Traditional Transit Service

Lower Ridership

Higher Cost Per Passenger

CHALLENGES: TRADITIONAL ON-DEMAND / PARATRANSIT

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Mandated, But Not Cost Effective

Low Efficiency

Limited Availability

Trips Require Advance Booking

Possibility for Trip Denials

SOLUTIONS

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• Limited Stop Circulator

• Taxi: Direct Rider Request

• Taxi: Agency Dispatch

• TNC Rider Request

LIMITED STOP CIRCULATOR

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QUALIFY

• Riders Meet Specific Agency/Regulatory Requirements

DEBIT CARD

• Purchase Debit Card Through Vendor with subsidy and limits set by municipality. (4:1, 2:1 Etc.).

BOOK TRIP

• Passenger Books Trip Through Vendor, Pay with Debit Card

CUSTOMER SERVICE

• Vendor and Agency

PROPOSED McKINNEY TAXI VOUCHER PASSENGER PROCESS

TAXI SERVICE: DIRECT RIDER REQUEST

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QUALIFY

• Passengers Meet Specific Agency/Regulatory Requirements

Fare

• Pay Same Established Fare in Agency Vehicle or Taxi

BOOK TRIP

• Passenger Requests Trip Through Agency Call Center

CUSTOMER SERVICE

• Taxi may be dispatched in lieu of Agency fleet

PROPOSED McKINNEY TAXI VOUCHER PASSENGER PROCESS

TAXI SERVICE: AGENCY DISPATCH

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QUALIFY

• No Rider Specific Eligibility; Qualify Based upon trip Origin/Destination, Time of Day and other parameters

Fare

• Pay TNC Rates (Including Surge Pricing) Less Agency Discount

BOOK TRIP

• Passenger Requests Trip Via Mobile App

CUSTOMER SERVICE

• Vendor Driven; Limited Agency Involvement

PROPOSED McKINNEY TAXI VOUCHER PASSENGER PROCESS

TNC RIDER REQUEST

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CURRENT UBER PARTNERSHIP / HIGHLAND VILLAGE

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Open to General Public

Service Parameters: Geofence, Timeblocking

$2.00 discount for all trips within zone

Customizable

RIDERSHIP RESULTS

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0

5

10

15

20

25

30

35

10/2016 11/2016 12/2016 1/2017 2/2017 3/2017 4/2017

Total Weekly Trips

0

10

20

30

40

50

60

70

80

90

Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17

Unique Riders (Cumulative)

EXPANDED ON-DEMAND RIDESHARE SERVICES

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Going Beyond Pilot Program

Higher Cost Contract

Compatible with Transportation Grants

Program Options

Not Exclusive to TNCs

REQUEST FOR PROPOSALS

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“On Call” Service Contracts with Task Order Based Program Deployment

Customer Driven Transportation

Experienced

Geographic criteria that is automatically applied

Ridership Data Provided

REQUEST FOR PROPOSALS

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• Paratransit

• Connections to Transit

• Late night service / special events

Ability to Service Various Markets

• Adjustable Subsidy

• Fixed Fare (DCTA makes up the difference)

• Preloaded Passenger Account

Provide Different Discount & Subsidy Arrangements

Customizable Service Parameters

PROCUREMENT TIMELINE

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Fall of 2016 – Develop

RFP

January –Release of

RFP

February –Proposals

Due

March –Evaluation of

Proposals

March 23 –Board

Approval

Ongoing – NTP and Contract Negotiation

RESULTS

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• Proposals Accepted from Lyft and Irving Holdings

• Taxi Voucher Program Implemented in McKinney

• Taxi Dispatch Program in Frisco

• Lyft Program in Development

• Expansion and Customization Opportunities

CHALLENGES

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Convey Need for Flexible Approach

Insurance Requirements

Undefined FTA & Funding Regs

Surge Pricing

Evolving Technologies

Privacy Concerns & Ridership Data

REAL TIME TRANSIT SERVICE (FUTURE VISION)

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Compliments Traditional Transit

Leverage Private Sector

Cost Containment

Flexible, Convenient

Customizable

Innovative Technology

REAL TIME TRANSIT SERVICE (FUTURE VISION CONTINUED)

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Adjustable for Subsidies

Customer Driven Demand

Serves Unbanked Customers

Serves Customers w/o Smartphones

Option for Paratransit Service